Features
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Friday, Apr. 24, 2009
Avoiding Commercial Message Schizophrenia In Two Languages
A tale of two ad initiatives--one in which the virtues of Spanish-language television are cleverly extolled, the other in which the perils of smoking are conveyed to both the mainstream Anglo and Hispanic markets in the same spot. Yet while on the surface these two approaches seem diametrically...
Friday, Apr. 24, 2009
Northern California: Despite Attrition, There's Cautious Optimism In Bay Area Market
The most significant global economic turndown in most of our lifetimes has taken its toll everywhere, and the Northern California marketplace has hardly been immune from major, far-reaching repercusssions. Indeed there has been attrition in the Bay Area, among the notable examples being the closure...
Friday, Apr. 24, 2009
AICE AWARD SHOW PREVIEW: AICE Award Finalists
COMEDY Chris Franklin Big Sky Editorial Planters "Perfume" :60 Mark Morton School Subaru "Car Wash" :60 Robert Ryang P.S. 260 ESPN "Shriz-abble" :30 DIALOGUE Kim Bica Lost Planet (now with Arcade) NBA "Win" :60 Adam Liebowitz Go Robot! Kaplan "Apology" :60 Carlos Lowenstein the Whitehouse Anheuser-...
Friday, Apr. 24, 2009
Music & Sound: Spring Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Spring's SHOOT Top 10 Spot Tracks Chart. SHOOT Top 10 Spring 2009 Spot Tracks Chart Title Music/Sound Audio Post Agency Production 1 Optus...
Monday, Mar. 23, 2009
Welcome To The Special Spring 2009 Edition Of SHOOT's Directors Series
Spring is a magical season, a time for renewal and a fresh start. And we're definitely getting fresh in this spring edition of SHOOT's Directors Series. Even in our individual profiles of accomplished directors who are helping to shape advertising in traditional and new forms, there's a sense of...
Friday, Mar. 20, 2009
Brother, Can You Spare 60 Days?
At press time, General Motors (GM)--which already received $13.4 billion in federal loans since late last year--was asking Washington, D.C., for another $16.6 billion to stave off bankruptcy. The company has submitted a plan to the U.S. Treasury Department to justify the additional loan. GM...
Friday, Mar. 20, 2009
John Marshall Reflects On The Mounting Economic Pressures Impacting Production Houses
As covered in this issue's lead story, the economic squeeze is tightening on commercial production houses. Indeed the financial pressures being exerted in the marketplace--particularly the slow payment dynamic--proved to be a significant factor in the closure of longstanding production company...
Friday, Mar. 20, 2009
Fools and Horses Signs Director John Zissimos
Director John Zissimos, formerly of bicoastal/international Hungry Man , has joined Fools and Horses , the Los Angeles-based production house headed by owners/executive producers Shelly Townsend and Cyn Guzman, for exclusive U.S. representation in commercials. A former creative director with TBWA/...
Friday, Mar. 20, 2009
Setting The Stage For Success In The Southeast
The largest film and television studio lot east of California will soon become even larger. EUE Screen Gems Studios in Wilmington, North Carolina, has broken ground on Stage 10, the third largest stage in the U.S. and the only one of its size and scope outside a Hollywood, Calif. studio lot. Stage...
Friday, Feb. 20, 2009
Music & Sound: Winter Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Spot Tracks Chart. SHOOT Top 10 Winter 2009 Spot Tracks Chart Title Music/Sound Audio Post Agency Production 1 Frito...