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Friday, Jun. 22, 2007
New Spot And Website Reveal The Truth® About Milk
Drinking one to two glasses of white milk a day is riskier than secondhand smoke. That's the absurd claim made by the tobacco industry being investigated in the latest TV ad in the Truth® documentary campaign, presented by the American Legacy Foundation and its partners Arnold Worldwide of Boston...
Friday, Jun. 22, 2007
Video Games: Agencies Put On Their Game Faces
Finding relevant gaming applications in the marketing/advertising arena is not all fun and games. It is serious business indeed, underscored in the film commission sector with the Georgia Film , Video and Music Office's recent hiring of gaming expert Asante Bradford as digital entertainment liaison...
Friday, Jun. 8, 2007
AICP Show Stoppers
For the second consecutive year, bicoastal/international MJZ topped the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art (MoMA) in New York, this time with a total of eight honors. Fare directed by Dante Ariola, Tom Kuntz, Rupert Sanders, Nicolai Fuglsig and...
Friday, Jun. 8, 2007
From Hoop Dreams To Olympic Dreams
The Windy City is competing with Madrid, Spain, and Rio de Janeiro, Brazil for the 2016 Olympics thanks in part to director Steve James of non•fic•tion spots , Santa Monica. The Hoop Dreams director helmed a three-minute film for the Chicago 2016 bid committee via Leo Burnett , Chicago, that struck...
Friday, Jun. 8, 2007
Agency Producers: Talent Scouts
A circuitous route brought Laurie Malaga to Miami-based la comunidad some two-and-a-half years ago as staff producer. She is now the agency's director of production. Malaga came over to la comunidad after having run a specialty boutique retail store, Ladybug & Chocolate, in New Orleans. She...
Friday, May. 25, 2007
Agency Pedigree
SHOOT's fifth annual New Directors Showcase --marked by an evening screening, panel discussion and reception this week (5/23) at the Directors Guild of America (DGA) Theatre in New York--offers a total of 30 helmers (25 individual directors, a three-person team and a directorial duo). Prominent in...
Friday, May. 25, 2007
Director Tony Petrossian Makes His Branded Content Debut Via Wieden + Kennedy Shanghai
Tony Petrossian of Rockhard Films , West Hollywood, thinks of his music videos as branded content. "The challenge is to write an idea that is intriguing enough to get people to watch, while always keeping a close eye on how the brand--the artist--is presented," explained Petrossian, who was chosen...
Friday, May. 25, 2007
Ad Agency HD Perspectives
When it comes to HD production and postproduction, ad agency producers are rolling up their sleeves. exploring and growing. While those that SHOOT surveyed seem to be taking it all in stride, the transition to digital television is not without its challenges. Among the biggest gripes are the...
Friday, May. 25, 2007
Cinematographers Series: Visual Perspectives
Lexus' long running campaign slogan, "The Relentless Pursuit of Perfection," is a mantra that cinematographer Jordan Valenti knows all too well not only in terms of the high standard of artistry he sets for himself, but also his experience over the years shooting Lexus commercials for Team One...
Friday, May. 25, 2007
Fifth Annual New Directors Showcase
On May 23 at the DGA Theatre in New York, SHOOT debuted its fifth annual New Directors Showcase reel, which can be seen at www.shootonline.com/go/newdirectorswebreel . The reel reflects the work of 30 helmers--25 individual directors, a three-person team and a directorial duo. Helping fashion the...

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