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Friday, Sep. 14, 2007
Midwest Report: Migration To The Midwest
Illinois is back in action. The state's visual media production had dropped dramatically since late 2005 as fierce competition from other states drew projects away. But in May of 2006 the state's general assembly approved a proposed 20 percent credit incentive on total state production spending...
Friday, Sep. 14, 2007
Visual Effects & Animation: Trends, Issues, Concerns
Alex Frisch, lead visual effects artist and managing director, Method Studios , Santa Monica, believes the future of visual effects lies in 3D. And he's not alone. Flame artist Jamie Scott of MassMarket , New York, acknowledges that there is an increasing reliance on 3D CGI and design-based...
Friday, Sep. 14, 2007
Visual Effects & Animation: SHOOT's Top Ten Chart
Here's standout work in the Visual Effects and Animation disciplines during the last quarter as selected by SHOOT. One of the entries, Idaho Lottery's "Twister," is this week's spot in our "The Best Work You May Never See" gallery. And several of the other commercials to make the grade were SHOOT "...
Friday, Aug. 17, 2007
SPOTCASTING: Casting Proved To Be Key In Primetime Emmy-Nominated Commercials
"Casting is everything to a commercial. Think about the spots you have seen that are the true classics. They are always about people," points out Sheila Manning, owner of Sheila Manning Casting, Beverly Hills. Whether or not American Legacy Foundation's "Singing Cowboy" becomes a classic remains to...
Friday, Aug. 17, 2007
Your Next Spot Can Improve Kids' Lives In Haiti
Bruce Horwitz, owner of final audio mix facility Lime Studios, Santa Monica, and his wife are in the process of adopting two children from Haiti. In the two years they've been waiting to bring their kids home, they have visited them several times and befriended the director of the orphanage who's...
Friday, Jul. 20, 2007
Stock Footage: The Need For Speed
In the coming months, agencies are going to have to work faster with less to remain competitive. The increased pressure stems from the explosion of online, mobile and multi-media advertising projects that typically have smaller budgets and much tighter turnarounds. And this is just the beginning...
Friday, Jul. 20, 2007
Stock Footage: Beyond :30--Music And New Media
When it comes to music licensing, one size does not fit all. So while Getty's acquisition of Pump Audio will streamline the music licensing process, a flat-rate, fully automated music licensing system will not work for all advertising projects. Acquiring the "synch" rights and other licenses for...
Friday, Jul. 20, 2007
Ad Community Rallies Around Live Earth Cause
Setting a precedent at Cannes this year, festival organizers awarded a first ever "Green Lion"--a Lion statuette dipped in green paint--to former U.S. Vice President Al Gore, who was the featured speaker at a Y&R -sponsored session discussing what the advertising/marketing sector can do to...
Friday, Jul. 20, 2007
Spots Set To Make Mark At Siggraph Computer Animation Festival's Pair Of Theater Showcases
"The show would simply not be as good if we couldn't include commercials," assesses Paul Debevec, chair of Siggraph 2007's Computer Animation Festival, which consists of the Animation Theater (Aug. 5-9) as well as the Electronic Theater (Aug. 6-8) screenings. The showcases will be featured...
Friday, Jun. 22, 2007
New Spot And Website Reveal The Truth® About Milk
Drinking one to two glasses of white milk a day is riskier than secondhand smoke. That's the absurd claim made by the tobacco industry being investigated in the latest TV ad in the Truth® documentary campaign, presented by the American Legacy Foundation and its partners Arnold Worldwide of Boston...

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