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Thursday, Apr. 6, 2006
Film Commissions: The Road To Filming
The road to filming is seemingly paved with good incentives. Tax credits, rebates and the like are emerging in states and municipalities across the country, continuing a trend which represents a dramatic turnaround from the situation of just three-plus years ago when assorted film commissions were...
Thursday, Apr. 6, 2006
Agency Creative: Raisin' Brand
As the industry awards season gets into full swing, what better time to assess the state of creativity? SHOOT surveyed various competition judges to get their feedback on the current state of creative fare. Responses spanned traditional and new media. And in the latter vein, before launching into...
Thursday, Apr. 6, 2006
Film Commissions: California Dreamin'
With an industry, crew and talent infrastructure of longstanding renown, and diverse locations spanning every backdrop imaginable, California has been perennially regarded as a dream host for filmmaking. Nonetheless, the reality of increased competition from other states and countries has the...
Friday, Mar. 24, 2006
ASC Members Examine "Hybrid" Filmmaking
The American Society of Cinematographers (ASC) presented a panel discussion titled "The Art and Evolving Science of Hybrid Filmmaking," which explored the fusion of film and digital tools and techniques in this transitional period, during the recent HD Expo held at the Los Angeles Center Studios...
Thursday, Mar. 23, 2006
Digital Printer Lights
An essential technology used in the film world is the Hazeltine console, which is an analyzer used in film labs for determining what grade of color and density should be applied to the printing of a distinct length of negative. Precise levels of these grades are communicated through three standard...
Thursday, Mar. 23, 2006
Directors Issue, Spring 2006
Welcome to SHOOT's spring Directors Series, featuring profiles of helmers who've made an impact on advertising, and a look at promising new talent. Our accompanying Cinematographers Series offers DP feedback on "hybrid filmmaking" and issues related to new technology. The directorial profiles...
Thursday, Feb. 23, 2006
New York: Katherine Oliver
"New York City's production industry continues to grow, with 31,570 location shooting days in 2005, which represents a 35 percent increase from the year prior," Katherine Oliver, commissioner of the NYC Mayor's Office of Film, Theatre and Broadcasting, said. "So far this year, numerous commercials...
Thursday, Feb. 23, 2006
New York: On Location
New York has long been a destination for production, whether it be on location or on stage. In this week's look at New York, SHOOT asked agency producers the following questions about shooting in New York: What was your most recent New York shoot--please include client, director, and production...
Thursday, Feb. 23, 2006
New York: Looking Good
For this week's look at New York, SHOOT asked production and post execs from shops around the Big Apple for insights into how the market is shaping up. The questions: As the New Year kicks off, how would you describe the business climate? What are some creative trends you are seeing? How do you...
Thursday, Feb. 23, 2006
Branded Entertainment: Drive Through
The Call goes out in late March. That's when the film of that title will premiere; it features John Malkovich and Naomi Campbell, and was directed by Antoine Fuqua (Training Day, King Arthur). The trailer depicts a gothic thriller: an epic battle between good--Malkovich as a priest--and evil--Naomi...

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