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Thursday, Feb. 23, 2006
Branded Entertainment: It's Showtime
Technology giant Samsung has entered the branded entertainment field with an innovative, interactive film project. Available at www.anyfilms.net , the series is a spy film with 10 different characters, one event, 10 possible endings, and 11,000 ways to play out. Created by agency Margeotes Fertitta...
Friday, Feb. 10, 2006
SHOOT'S TOP 10 SPOT TRACKS
Number Title Music / Sound Audio Post Agency Production 1 ESPN "Believe" Endless Noise, Santa Monica Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Shari Christensen, executive producer Downstream, Portland, Ore. Lance Limbocker, mixer Wieden + Kennedy, New York LAIKA/house,...
Friday, Feb. 10, 2006
Hot Tracks For Winter
The winter top 10 music and sound design chart yielded a trio of tracks that effortlessly drives the picture. In ESPN's "Believe," part of the long-running "Without Sports" campaign, a simple score perfectly illustrates the hope people harbor for their favorite sports team to win--and the agony...
Friday, Feb. 10, 2006
Addressing FAQ's --Including Several Misconceptions--About HD
As high definition makes its way into the commercialmaking vocabulary, there are many new terms, concepts and processes. And it's no surprise that some misconceptions have also surfaced in the professional community. SHOOT surveyed a series of companies that offer HD services, looking for the most...
Friday, Jan. 27, 2006
Chronicles of Feature and Spot VFX
Last weekend, the Visual Effects Society (VES) held its annual Show and Tell, featuring some of the work nominated for its annual VES Awards, which this year will be staged Feb. 15 at the Hollywood Palladium. These presenters, coupled with news from additional visual effects houses, underscore the...
Friday, Jan. 27, 2006
Showstoppers
The Directors Guild of America (DGA) will announce the winner of the honor for best commercial director of 2005 at a ceremony on Jan. 28. The field of nominees consists of some of the most talented helmers working in the spot world. And along with their talent and dedication to their craft, these...
Friday, Jan. 13, 2006
Growing Market
Production and post companies in key cities in the Midwest report that business is doing well, with an increase in work, and in some cases, expansion and diversification. For instance, Griot Editorial, Southfield, Mich., a division of the Grace & Wild family of companies headquartered in...
Friday, Jan. 13, 2006
Moving Forward
"It's eighty degrees here right now, so it's a decision not made lightly," jokes Michael Folino, who this month is departing his native Los Angeles to become chief creative officer at DDB Chicago. "I wasn't looking to leave Los Angeles, so it would take something incredible to get me to go. I think...
Friday, Jan. 13, 2006
New Leadership
After a nearly yearlong search, Leo Burnett USA, Chicago, has a new creative leader, John Condon, a 19-year veteran of the agency, who is an executive VP/group creative head, will assume the chief creative officer role in March. Condon will succeed Cheryl Berman, who will continue to serve as...
Friday, Jan. 13, 2006
Playtime
"Toy is a metaphor for the kind of work we want to do," says Ari Merkin, founding partner at the just opened agency named Toy, New York. "No matter what age you are, everybody loves a toy--it's something you share, it's something you interact with, something you will go out of your way for. To us,...

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