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Friday, Jan. 26, 2007
Midwest: Taking Flight
"Flying by the seat of our pants." "Coping with learning curves." Those are the types of phrases production and post companies in the Midwest are using to describe how they are dealing with the challenges and opportunities brought on by new technologies and alternative advertising mediums. But...
Friday, Jan. 26, 2007
Midwest: Michigan Is 'Open For Business'
To say Janet Lockwood, director of the Michigan Film Office, is thrilled is an understatement. Earlier this month, the Michigan film production incentive package was signed into law by Gov. Jennifer Granholm (D-Mich.). The bill, sponsored by Rep. Bill Huizenga (R-Zeeland), chair of the state's...
Friday, Jan. 26, 2007
Visual Efx/Animation: Any Which Way You Scan
The usage of 3D scanning as a technique in visual effects is not a new one, but the movement toward more sophisticated visual effects with heightened realism--coupled with shrinking budgets and shortened production schedules--has prompted renewed interest as well as inventive R&D in this area...
Friday, Jan. 12, 2007
Agency Creative Directors: WongDoody And Its Interactive Division Start Networking For The Future
A tale of two networks. It could be the best of times for creativity, and the worst of times for those agencies that fail to tap into all their in-house creative resources, including those outside the designated creative department. The alluded to online networks entail collaboration between...
Friday, Jan. 12, 2007
Agency Creative Directors: Future Speak
Editor's Note: As this Agency Creative Directors Series section's lead story reflects, new communication opportunities are emerging for creatives. In that spirit, SHOOT sought out observations from creative directors as to what they envision for the new year. Here's a sampling of their feedback (...
Friday, Jan. 12, 2007
Editing and Postproduction: AAAAnalysis
The American Association of Advertising Agencies' (AAAA) recently released its annual Television Production Cost Survey (SHOOT, 12/1/06), which covers calendar year 2005 as reported by 21 participating ad agencies and branch offices (including most of the country's top 20 shops). While production...
Friday, Jan. 12, 2007
Editing and Postproduction: Post Community Reacts To The Recent Restructuring At Autodesk
Last month Montreal-headquartered Autodesk Media & Entertainment (formerly Discreet)--the makers of the popular Flame, Inferno, Fire and Smoke editing and compositing systems--restructured its operations to prepare for the next chapter in the company's history. Key was that these moves marked...
Friday, Dec. 15, 2006
Year In Perspective: Reflections on 2006
This past year will be looked back on for what didn't happen as well as what did. On the former score, despite much trepidation going into 2006, there was no actors' strike against the advertising industry. Instead the Screen Actors Guild (SAG) and the American Federation of Television and Radio...
Friday, Dec. 15, 2006
SHOOT's New Cinematographers Showcase
Great commercials are designed to capture and hold our attention with powerful imagery. The cinematographer plays a vital role, producing compelling and memorable images that can convey emotion and a message. Today's leading commercial DPs have mastered the visual language of cinematography and...
Friday, Dec. 1, 2006
Agency Of The Year: Pro-Creative Relationship
For the most telling insights into broadcast production at TBWA\Chiat\Day, seek out the agency's creatives, who regard their heads of production, executive or senior producers, producers and all the related support staff as full-fledged creatives themselves. Though he wasn't at liberty to discuss...

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