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Friday, Jan. 13, 2006
Playtime
"Toy is a metaphor for the kind of work we want to do," says Ari Merkin, founding partner at the just opened agency named Toy, New York. "No matter what age you are, everybody loves a toy--it's something you share, it's something you interact with, something you will go out of your way for. To us,...
Friday, Dec. 16, 2005
Domestic Locales Offer Great Value--And Looks--For Production
Domestic locations are keeping busy with a spate of commercial, feature and television projects. In this week's series, SHOOT takes a look at five stateside areas that offer varied locations, and in some cases, enticing incentives. GEORGIA The State of Georgia unveiled its own incentive package...
Friday, Dec. 16, 2005
Around The World
Looking to shoot your next project outside the U.S.? Four hot spots for on location lensing--Argentina, Brazil, South Africa and Australia--are highlighted in this week's issue. Each offers great shooting advantages--favorable exchange rates, varied locations, and experienced crew and talent...
Friday, Dec. 9, 2005
Looking Forward, Looking Back
This week's series focuses on interactive ad agencies, and to that end SHOOT surveyed a sampling of creative execs at shops that specialize in creating online work. The questions asked were: What will the interactive landscape look like in the coming year? How is interactive advertising growing...
Friday, Dec. 9, 2005
Guidelines Set For Broadband Video Spots
Last month, the Internet Advertising Bureau (IAB), in conjunction with its broadband committee, released creative guidelines for online broadband video commercials. Those advertisers who are members of the IAB, and who create work within the parameters of the voluntary guidelines, will receive a "...
Friday, Dec. 2, 2005
Cruising To New Creative Heights
"The culture is not something static so we don't really spend time trying to maintain it. We spend more time trying to change it," states Alex Bogusky, partner/executive creative director at Crispin Porter + Bogusky (CP+B), Miami. That constantly evolving agency creative culture has been behind...
Friday, Nov. 25, 2005
Fallon, Nordstrom Remix The 80s
(Editor's note: Last week, SHOOT reported on the debut of Silverscreen in the context of it being one of several recent examples showcasing advertiser interest in establishing new creative channels to build brand and sales. Now we provide greater detail on the new venture, including its creative...
Friday, Nov. 18, 2005
New Opportunities
Creating campaigns beyond the 30 and 60-second formats is fast becoming standard operating procedure. Integrated campaigns--with viral ads, Webisodes, DVDs and other elements--represent an emerging creative outlet for directors and the production companies that represent them. So despite their...
Friday, Nov. 18, 2005
The Year of HD
The subject of high definition (HD) commercialmaking is vast. Forces from technological changes to new creative options to government mandates to budgets have collided and certainly caused confusion. But today, while not all is ironed out, a path is becoming more apparent. In the broadcast world,...
Friday, Nov. 4, 2005
Grey Gets Sirius For Tanqueray
For client Tanqueray, Grey Worldwide, New York, is building upon the spot soundtrack. The agency, along with Music Beast, New York, has taken the music from three commercials that aired last spring--"Gem Cutter," "Iceberg," and "Mmm"--and is creating three original songs: "Get Your Ice On," "One...

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