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Friday, Jan. 12, 2007
Editing and Postproduction: AAAAnalysis
The American Association of Advertising Agencies' (AAAA) recently released its annual Television Production Cost Survey (SHOOT, 12/1/06), which covers calendar year 2005 as reported by 21 participating ad agencies and branch offices (including most of the country's top 20 shops). While production...
Friday, Jan. 12, 2007
Editing and Postproduction: Post Community Reacts To The Recent Restructuring At Autodesk
Last month Montreal-headquartered Autodesk Media & Entertainment (formerly Discreet)--the makers of the popular Flame, Inferno, Fire and Smoke editing and compositing systems--restructured its operations to prepare for the next chapter in the company's history. Key was that these moves marked...
Friday, Dec. 15, 2006
Year In Perspective: Reflections on 2006
This past year will be looked back on for what didn't happen as well as what did. On the former score, despite much trepidation going into 2006, there was no actors' strike against the advertising industry. Instead the Screen Actors Guild (SAG) and the American Federation of Television and Radio...
Friday, Dec. 15, 2006
SHOOT's New Cinematographers Showcase
Great commercials are designed to capture and hold our attention with powerful imagery. The cinematographer plays a vital role, producing compelling and memorable images that can convey emotion and a message. Today's leading commercial DPs have mastered the visual language of cinematography and...
Saturday, Dec. 2, 2006
Agency Of The Year TBWA\Chiat\Day: Big Mac, Small Boutique Sensibilities
For Lee Clow, chairman\chief creative officer of TBWA Worldwide, the TBWA\Chiat\Day culture parallels that of client Apple in several key respects. Indeed the TBWA\Chiat\Day persona is much more akin to the human embodiment of the Macintosh than its PC counterpart as wittily depicted in this year's...
Friday, Dec. 1, 2006
Agency Of The Year: Pro-Creative Relationship
For the most telling insights into broadcast production at TBWA\Chiat\Day, seek out the agency's creatives, who regard their heads of production, executive or senior producers, producers and all the related support staff as full-fledged creatives themselves. Though he wasn't at liberty to discuss...
Friday, Nov. 17, 2006
Agency Producers: Breaking The Mold
"Everything is getting faster, sexier, more powerful, and yet less expensive. So why not cars?" says a voiceover featuring Matt Dillon in Pontiac's recent "Drop" spot. It's one of three case studies SHOOT found that proves automotive advertising--like the cars themselves--is on the fast track to...
Friday, Nov. 17, 2006
HD Series: Post Perspectives
The commercial postproduction community was one of the earliest segments of the advertising business to explore the potential of HD, as post technology used in its facilities has been moving in that direction for more than a decade. Some industry organizations have also been spreading the word. For...
Friday, Nov. 3, 2006
Post Gallery
An artist who made a clean sweep of the nominations in the spot color correction category at the recently held Hollywood Post Alliance (HPA) Awards, an accomplished editor who is starting a new career chapter with a move to a noted house, and yet another cutter who wrapped an ambitious project in...
Friday, Nov. 3, 2006
Music & Sound Series: A Brave New World
The spot "Paperwork Trees" that HUM Music + Sound Design, Santa Monica, recently worked on for Visa Business Card out of TBWA/Chiat/Day, New York, features a song written and performed by Christopher Faizi. A project from Dragon Licks (the licensing division of Yessian, bicoastal and Detroit) for...

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