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Friday, Jul. 21, 2006
Industry Report Card: Making The Grade
The times, they are a changing. Nielsen is shifting its audience measurement methodology to account for viewership--or the lack thereof--during commercials. VOD is starting to make some relevant noise. Clients look for brand building answers wherever they can find them, no longer confining their...
Friday, Jul. 21, 2006
On Location in New England
The immense number of potential locations in New England that appeal to directors and producers remains the same, from the historic towns and mountain ranges, to rolling farmland, beaches and quaint villages--but the landscape of commercial production is changing. The majority of New England...
Friday, Jul. 21, 2006
Visual Effects: Siggraph 2006--Boston Confab Will Herald Technology News
The exhibition portion of this year's Siggraph will be open Aug. 1-3 at the Boston Convention Center. As in years past, the event is expected to play host to some of the latest visual effects technology introductions, as well as feature guest presenters demonstrating techniques in the creation of...
Friday, Jul. 21, 2006
Visual Effects: Charlex's Rat Takes Siggraph Cheese
With the annual Siggraph conference scheduled to take place on the East Coast for the first time since '98, it is indeed most fitting for a New York-based company that's in the primary business of commercial advertising to earn Siggraph's prestigious Best Of Show honor in its annual Electronic...
Friday, Jul. 21, 2006
Visual Effects: Content To Go
As the annual Siggraph conference and exhibition turns the industry's attention to the visual effects computer graphics world, SHOOT surveyed commercialmaking artisans on the latest trends in effects and animation. Here's their feedback: Jonathan Keeton, founder/creative director, Radium Los...
Thursday, Jun. 22, 2006
Cinematography: New Modes
The past few years have seen the emergence of various digital cinematography cameras: The Arri D-20, Dalsa Origin, Panavision Genesis and Thomson's Grass Valley Viper, among others. And with those cameras, new digital workflows have evolved, tapping into the benefits of HD as well as data. These...
Thursday, Jun. 22, 2006
Cinematography Standouts
The Association of Independent Commercial Producers (AICP) recently unveiled its 2006 AICP Show Reel. In cinematography, the honorees were: Nike's "Awake," directed by Jake Scott of bicoastal/international RSA Films via Wieden+ Kennedy, Portland, Ore., lensed by DP Crille Forsberg; adidas' "Gimme...
Thursday, Jun. 22, 2006
Postproduction: Consider Your Alternatives
The consumer electronics landscape continues to change--and with it, viewing habits. There is much attention being paid to emerging mobile content delivery services, including Modeo and MediaFlo, Internet video with improved resolution, games, and other alternative fare. Some of these new delivery...
Thursday, Jun. 22, 2006
Hispanic Advertising: Creative POVs
Jose Mollá of Miami's La Comunidad, Favio Ucedo of Grupo Gallegos in Long Beach, Calif., and Aldo Quevedo of Dallas-based Dieste Harmel & Partners are three of the most important and talented creative directors in Hispanic advertising. SHOOT recently interviewed each of them. The following...
Thursday, Jun. 22, 2006
Hispanic Advertising: Constructive Dialogue
Viva le difference--and for that matter, the similarities. As the recently formed Association of Independent Commercial Producers' (AICP) Hispanic Market Committee develops a detailed agenda, clearly many of its members' concerns parallel that of the English-language general market--from figuring...

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