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Thursday, Jun. 22, 2006
Cinematography Standouts
The Association of Independent Commercial Producers (AICP) recently unveiled its 2006 AICP Show Reel. In cinematography, the honorees were: Nike's "Awake," directed by Jake Scott of bicoastal/international RSA Films via Wieden+ Kennedy, Portland, Ore., lensed by DP Crille Forsberg; adidas' "Gimme...
Thursday, Jun. 22, 2006
Postproduction: Consider Your Alternatives
The consumer electronics landscape continues to change--and with it, viewing habits. There is much attention being paid to emerging mobile content delivery services, including Modeo and MediaFlo, Internet video with improved resolution, games, and other alternative fare. Some of these new delivery...
Thursday, Jun. 22, 2006
Hispanic Advertising: Creative POVs
Jose Mollá of Miami's La Comunidad, Favio Ucedo of Grupo Gallegos in Long Beach, Calif., and Aldo Quevedo of Dallas-based Dieste Harmel & Partners are three of the most important and talented creative directors in Hispanic advertising. SHOOT recently interviewed each of them. The following...
Thursday, Jun. 22, 2006
Hispanic Advertising: Constructive Dialogue
Viva le difference--and for that matter, the similarities. As the recently formed Association of Independent Commercial Producers' (AICP) Hispanic Market Committee develops a detailed agenda, clearly many of its members' concerns parallel that of the English-language general market--from figuring...
Thursday, Jun. 8, 2006
Foreign Exchange
The marquee names roll off the tongue and onto the Rolodex with ease, reflecting the fact that major international directors continue to make significant inroads into American advertising. Just check out the filmmakers behind honored work at this year's AICP Show, such as directors Frank Budgen and...
Thursday, Jun. 8, 2006
Dynamics For Duos
Though it's difficult to pinpoint what makes for a successful creative partnership, particularly with so many varied personalities in the business, there is clearly one constant that virtually all can agree on, perhaps best described as Gestalt, a dynamic in which the sum is greater than its...
Thursday, Jun. 1, 2006
You Can Take It With You
With an explosion in the adoption of iPods, cell phones, PDAs and other such handheld devices, interest in mobile content delivery is taking hold around the world--and industry stakeholders explored this burgeoning opportunity when a global audience gathered for the recent National Association of...
Friday, May. 26, 2006
"Carrying Your Own Water"
The passage of a tax credits measure designed to help keep and attract more commercial production in New York State represents a major victory for the spotmaking community. As chronicled by SHOOT in recent weeks, the incentives package entails $7 million in funding from New York State. It is slated...
Friday, May. 26, 2006
Cinema Advertising: 4k Quality is in the "Details"
The cinema advertising business has been steadily growing in recent years. But increasingly, the quality of theatrical advertising has been coming into question. "Most ads shown in theaters come from standard definition originals, or at best high definition, and don't stand up to large screen...
Friday, May. 26, 2006
Cinema Advertising: James Cameron Examines The Future Of Cinema, Promotes 3D at NAB
The overwhelming turnout for the National Association of Broadcaster's (NAB) Digital Cinema Summit--produced by the Society of Motion Picture and Television Engineers (SMPTE) and the University of Southern California's Entertainment Technology Center in conjunction with the NAB and held during the...

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