Displaying 981 - 990 of 1117
Friday, Dec. 15, 2006
SHOOT's New Cinematographers Showcase
Great commercials are designed to capture and hold our attention with powerful imagery. The cinematographer plays a vital role, producing compelling and memorable images that can convey emotion and a message. Today's leading commercial DPs have mastered the visual language of cinematography and...
Saturday, Dec. 2, 2006
Agency Of The Year TBWA\Chiat\Day: Big Mac, Small Boutique Sensibilities
For Lee Clow, chairman\chief creative officer of TBWA Worldwide, the TBWA\Chiat\Day culture parallels that of client Apple in several key respects. Indeed the TBWA\Chiat\Day persona is much more akin to the human embodiment of the Macintosh than its PC counterpart as wittily depicted in this year's...
Friday, Dec. 1, 2006
Agency Of The Year: Pro-Creative Relationship
For the most telling insights into broadcast production at TBWA\Chiat\Day, seek out the agency's creatives, who regard their heads of production, executive or senior producers, producers and all the related support staff as full-fledged creatives themselves. Though he wasn't at liberty to discuss...
Friday, Nov. 17, 2006
Agency Producers: Breaking The Mold
"Everything is getting faster, sexier, more powerful, and yet less expensive. So why not cars?" says a voiceover featuring Matt Dillon in Pontiac's recent "Drop" spot. It's one of three case studies SHOOT found that proves automotive advertising--like the cars themselves--is on the fast track to...
Friday, Nov. 17, 2006
HD Series: Post Perspectives
The commercial postproduction community was one of the earliest segments of the advertising business to explore the potential of HD, as post technology used in its facilities has been moving in that direction for more than a decade. Some industry organizations have also been spreading the word. For...
Friday, Nov. 3, 2006
Post Gallery
An artist who made a clean sweep of the nominations in the spot color correction category at the recently held Hollywood Post Alliance (HPA) Awards, an accomplished editor who is starting a new career chapter with a move to a noted house, and yet another cutter who wrapped an ambitious project in...
Friday, Nov. 3, 2006
Music & Sound Series: A Brave New World
The spot "Paperwork Trees" that HUM Music + Sound Design, Santa Monica, recently worked on for Visa Business Card out of TBWA/Chiat/Day, New York, features a song written and performed by Christopher Faizi. A project from Dragon Licks (the licensing division of Yessian, bicoastal and Detroit) for...
Friday, Nov. 3, 2006
Music & Sound Series: "Snake" In The Grass
From sexy rhythm and blues to the opera Rigoletto--that's the range represented in entries number one and two which grace this Fall's SHOOT Top 10 Spot Tracks Chart. Finishing first was Burger King's "Eat Like Snake" in which a man slithers along a circuitous route, over and under tables, across a...
Friday, Nov. 3, 2006
Music & Sound Series: Mix Up Equals Thumbs Up
High caliber audio mixing elevates a spot to creative heights it couldn't have attained otherwise. That's not conjecture but a statement of fact as reflected in an assessment by then Association of Music Producers' president Jan Horowitz during last year's AMP Awards for Excellence in TV Commercial...
Friday, Nov. 3, 2006
Post and Editing: Map Quest
Postproduction has grown into a global business. The most obvious examples are companies with deep pockets and large infrastructures-notably Ascent Media Group LLC, a wholly-owned subsidiary of Discovery Holding Company (NASDAQ: DISCA, DISCB) that encompasses such businesses as Company 3, RIOT,...

MySHOOT Company Profiles