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Friday, Aug. 17, 2007
SPOTCASTING: Casting Proved To Be Key In Primetime Emmy-Nominated Commercials
"Casting is everything to a commercial. Think about the spots you have seen that are the true classics. They are always about people," points out Sheila Manning, owner of Sheila Manning Casting, Beverly Hills. Whether or not American Legacy Foundation's "Singing Cowboy" becomes a classic remains to...
Friday, Aug. 17, 2007
Your Next Spot Can Improve Kids' Lives In Haiti
Bruce Horwitz, owner of final audio mix facility Lime Studios, Santa Monica, and his wife are in the process of adopting two children from Haiti. In the two years they've been waiting to bring their kids home, they have visited them several times and befriended the director of the orphanage who's...
Friday, Jul. 20, 2007
Stock Footage: The Need For Speed
In the coming months, agencies are going to have to work faster with less to remain competitive. The increased pressure stems from the explosion of online, mobile and multi-media advertising projects that typically have smaller budgets and much tighter turnarounds. And this is just the beginning...
Friday, Jul. 20, 2007
Stock Footage: Beyond :30--Music And New Media
When it comes to music licensing, one size does not fit all. So while Getty's acquisition of Pump Audio will streamline the music licensing process, a flat-rate, fully automated music licensing system will not work for all advertising projects. Acquiring the "synch" rights and other licenses for...
Friday, Jul. 20, 2007
Ad Community Rallies Around Live Earth Cause
Setting a precedent at Cannes this year, festival organizers awarded a first ever "Green Lion"--a Lion statuette dipped in green paint--to former U.S. Vice President Al Gore, who was the featured speaker at a Y&R -sponsored session discussing what the advertising/marketing sector can do to...
Friday, Jul. 20, 2007
Spots Set To Make Mark At Siggraph Computer Animation Festival's Pair Of Theater Showcases
"The show would simply not be as good if we couldn't include commercials," assesses Paul Debevec, chair of Siggraph 2007's Computer Animation Festival, which consists of the Animation Theater (Aug. 5-9) as well as the Electronic Theater (Aug. 6-8) screenings. The showcases will be featured...
Friday, Jun. 22, 2007
New Spot And Website Reveal The Truth® About Milk
Drinking one to two glasses of white milk a day is riskier than secondhand smoke. That's the absurd claim made by the tobacco industry being investigated in the latest TV ad in the Truth® documentary campaign, presented by the American Legacy Foundation and its partners Arnold Worldwide of Boston...
Friday, Jun. 22, 2007
Video Games: Agencies Put On Their Game Faces
Finding relevant gaming applications in the marketing/advertising arena is not all fun and games. It is serious business indeed, underscored in the film commission sector with the Georgia Film , Video and Music Office's recent hiring of gaming expert Asante Bradford as digital entertainment liaison...
Friday, Jun. 22, 2007
Video Games: Ruby Returns, Ready For New Roles
New York-based rhinofx is game for business as evidenced by its ongoing endeavors for ATI's video game cards, the latest effort being the fourth installment of a webisodic mini-series launched in 2004 to showcase the client's product features and graphic technology. The mini-series spawned Ruby,...
Friday, Jun. 22, 2007
Life In The Fast Lane
Al Merrin, vice chairman, executive creative director and member of the board of directors of BBDO New York , has extensive commercialmaking experience. But even the most seasoned industry professional can find him or herself on a learning curve when diversifying into new forms. And Merrin, based...

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