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Friday, Oct. 20, 2006
Cinematography: Dialogue With DPs
As the industry continues to shift toward a digital future, leading directors of photography from both the feature and commercial industries have been busy testing and pioneering the use of a range of new techniques available to cinematographers. "We at a very interesting crossroads," explains...
Friday, Oct. 20, 2006
Up-And-Coming Directors: From One To Several
SHOOT's batch of up-and-coming directors this time around includes a directing collective as well as a helmer who's gone solo after being part of a collective. Add in such artisans as a veteran editor who's taken the production house plunge, a noted agency creative director who's moved into...
Friday, Oct. 20, 2006
Welcome to SHOOT's Fall Edition Directors Series
Welcome to SHOOT's fall edition Directors Series, featuring profiles of notable helmers and a look at promising new talent. Our accompanying Cinematographers Series offers DP insights into artistic trends and technological developments. The directorial profiles encompass a wide range of work. In...
Friday, Sep. 22, 2006
Visual Effects Series: CG Actors? Get Real!
The ability to create photoreal CG humans has long been viewed as a sort of Holy Grail as a tool for storytelling. It all comes down to applications, which have included the ability to create digital stunt doubles--enabling digital characters to go where it would not be safe, practical or possible...
Friday, Sep. 8, 2006
Advertising Agency Creative Series: Emmy Award-Winning Perspectives On The Industry
"The challenges for all of us in this business are twofold," relates Tim Pontarelli, group creative director at Leo Burnett USA, Chicago. "One is to up the entertainment value. That's what will generate attention for your story. Otherwise you're just telling a story like every other story a viewer...
Friday, Sep. 8, 2006
Post & Editing Series: Looking Downstream
Advancements in digital cinematography camera technology have prompted a flurry of discussion in the production community. It has similarly sparked careful examination of related postproduction workflows--and it's a complex subject, because it looks like proprietary workflows may be common until a...
Friday, Sep. 8, 2006
Post & Editing Series: What Clients Want
Before teaming up with bicoastal Lost Planet in March of 2002, executive producer Betsy Beale worked with TBWA/Chiat/Day, San Francisco, for two years. It was during that time as an agency producer that she collaborated with Lost Planet editors Hank Corwin and Paul Martinez on the famous Fox Sports...
Friday, Aug. 18, 2006
Music & Sound: Industry Pros Offer Varied Perspectives On Competitive Demos
When SHOOT asked for feedback about the competitive demo dynamic, we discovered it's still a heated topic. Jack Livesey, co-proprietor of Duotone, New York, compares competitive demos to a fist fight. "The stigma attached to declining [a competitive demo situation] is that we're afraid or not...
Friday, Aug. 18, 2006
Music & Sound: Raising the Bar
In the Nike spot "Swing," out of Wieden + Kennedy, Portland, Ore., the sound of a cello mirrors the inertia and kinetic energy that's created as Tiger Woods mentally prepares to take a swing and then hits the ball. "It's almost a literal interpretation of Tiger Woods' actions--it's music as sound...
Friday, Aug. 18, 2006
Agency Heads of Production: Leadership Mantle
In recent months, a high-profile promotion and hire underscore that a number of ad shops are starting to look to heads of production to take a lead role in navigating a path to the future. The leadership mantle reflects the fact that in an ever evolving media landscape, a premium has been placed on...

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