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Friday, May. 11, 2007
Students Give Editing The Old College Try
Two years ago the Association of Independent Creative Editors' (AICE) Boston chapter decided to create College Park , an editing competition for the college community with mentoring provided by editors of member AICE companies-- Panache Editorial , Editbar , Spot! Editorial , Paul's Place and...
Friday, Apr. 27, 2007
Hitting New High Notes
As the ad biz extends beyond the traditional broadcast :30, so too are music houses diversifying their lot into varied new media fare, facilitated by alliances and collaborative pursuits. In this Music Series issue (see Top 10 Tracks Chart and accompanying Music & Sound story, as well as Chat...
Thursday, Apr. 26, 2007
Sunshine State Report: Flocking To Florida
Last month the Florida Governor's Office of Film and Entertainment reported there were movies shooting in three major Florida cities at the same time, something that hadn't happened in quite some time. Down south, a 20th Century Fox feature, Bachelor Party 2 , starring Sara Foster, was filming in...
Friday, Apr. 27, 2007
Publicis & Hal Riney, San Francisco, Helps To Bring Cat Magnet, Band-Aid® Puller To Life
What do skateboards, Velcro fasteners, computers and electric guitars have in common? They are all inventions that came from the same place, the minds of people just like you, states the homepage of www.inventnow.org , a new website designed to get kids to explore and discover their own innate...
Friday, Apr. 27, 2007
Getting Real: VFX Attain Realism, Drive Stories
Ask Aaron Baxter and Alex Catchpoole, VFX supervisors at New York-based Guava what the latest "look" is in visual effects and they'll say, "no look at all." What they mean by that is that the maturation of visual effects has manifested itself in effects that, though incredible, are largely...
Friday, Apr. 27, 2007
Music & Sound: Wieden-ing Its Reach
Wieden+Kennedy made some noise on SHOOT's spring Top 10 Spot Tracks chart --taking slots one, two and three for, respectively: Nike's "Breath" out of W+K, Shanghai; ESPN's "The Sound of Speed" from the agency's New York office; and Lurpak Butter's "Bread" via W+K, London. For "Breath," bicoastal...
Thursday, Apr. 26, 2007
Music & Sound: SHOOT's Spring Top 10 Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this spring's SHOOT Top 10 Spot Tracks Chart. Title Music/Sound Audio Post Agency Production 1 Nike's "Breath " Elias Arts, bicoastal David...
Friday, Apr. 13, 2007
Hit The Ground Running
It used to be that a diversification into branded entertainment meant the announcement of a company or division's formation with a rundown of the key players whose mandate was to ferret out new opportunities. But that norm is now being replaced by new enterprises that open and are already embarking...
Friday, Apr. 13, 2007
Now Playing In Theaters Near You--Rhinofx
Today marks the release of the feature film Perfect Stranger , directed by James Foley and starring Halle Berry and Bruce Willis, and the opening title sequence is the work of New York-based Rhinofx . In the movie, a journalist (Berry) goes undercover to ferret out ad agency exec Harrison Hill (...
Friday, Apr. 13, 2007
Agency Producer Profile: Deutsch's Jeffrey Morgan To Debut As Feature Filmmaker At Tribeca Fest
In last month's SHOOT Chat Room interview (3/23) with Peter Nicholson, the recently named partner/chief creative officer at Deutsch New York, he alluded to some in-house filmmaking talent that the agency could tap into for certain projects, particularly in the branded entertainment space. At the...

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