Displaying 1021 - 1030 of 1087
Friday, Nov. 18, 2005
New Opportunities
Creating campaigns beyond the 30 and 60-second formats is fast becoming standard operating procedure. Integrated campaigns--with viral ads, Webisodes, DVDs and other elements--represent an emerging creative outlet for directors and the production companies that represent them. So despite their...
Friday, Nov. 18, 2005
The Year of HD
The subject of high definition (HD) commercialmaking is vast. Forces from technological changes to new creative options to government mandates to budgets have collided and certainly caused confusion. But today, while not all is ironed out, a path is becoming more apparent. In the broadcast world,...
Friday, Nov. 4, 2005
Grey Gets Sirius For Tanqueray
For client Tanqueray, Grey Worldwide, New York, is building upon the spot soundtrack. The agency, along with Music Beast, New York, has taken the music from three commercials that aired last spring--"Gem Cutter," "Iceberg," and "Mmm"--and is creating three original songs: "Get Your Ice On," "One...
Friday, Nov. 4, 2005
Hot Tracks
The top 10 chart for fall highlights an animated urban landscape for Reebok that features an obstacle course set to a strong, Latin-infused beat. In Hummer's "Monster," touting the arrival of the Hummer H3, two monsters find love and a baby carriage set to an updated version of "Love is Strange"...
Friday, Nov. 4, 2005
Sound It Out
Music for advertising is not such a simple proposition anymore. With record companies and recording artists increasingly interested in gaining exposure via the ad world, agency music producers have more choices than ever, such as licensing, original tunes by recording artists, and tracks from...
Friday, Nov. 4, 2005
Ad-ditional Opportunities
Centennial, Colo.-headquartered National CineMedia--a venture of AMC Entertainment, Cinemark USA, and Regal Entertainment Group, three of the world's leading theatrical exhibition companies--develops pre-feature entertainment; cinema and lobby advertising products; business communications and...
Friday, Nov. 4, 2005
3D Eggcites Hollywood
A huge wave of interest in 3D movies is spreading through Hollywood--and it currently revolves around a tiny animated chicken who thinks the sky is falling. Today's release of Disney's Chicken Little in 3D marks a massive push to introduce what Walt Disney Studios calls "Disney Digital 3D." Ready...
Saturday, Oct. 1, 2005
Making It All Happen
For this week's series on broadcast production management, SHOOT asked a sampling of ad agency broadcast business managers how their roles are changing as advertising content appears across varied media, reaching well beyond traditional TV and radio outlets. We asked each person the following,...
Saturday, Oct. 1, 2005
The Dean Of How
Mark Huffman, associate director/advertising production at Procter & Gamble, is co-chair of the Association of National Advertisers (ANA) Production Management Committee. During the kickoff panel discussion he moderated at the recent SHOOT Commercial Production Forum, presented in partnership...
Sunday, Oct. 16, 2005
Precision Cutting
Micah Scarpelli, who cuts spots via Version2, New York, wound up in the Big Apple on a whim--the Chicago native was working as an assistant editor at Cutters, Chicago, when he decided to move to New York, although he'd never visited the city. "I just put all my stuff in a van, and came out here,"...

MySHOOT Company Profiles