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Friday, Nov. 17, 2006
HD Series: Post Perspectives
The commercial postproduction community was one of the earliest segments of the advertising business to explore the potential of HD, as post technology used in its facilities has been moving in that direction for more than a decade. Some industry organizations have also been spreading the word. For...
Friday, Nov. 3, 2006
Post and Editing: Map Quest
Postproduction has grown into a global business. The most obvious examples are companies with deep pockets and large infrastructures-notably Ascent Media Group LLC, a wholly-owned subsidiary of Discovery Holding Company (NASDAQ: DISCA, DISCB) that encompasses such businesses as Company 3, RIOT,...
Friday, Nov. 3, 2006
Post Gallery
An artist who made a clean sweep of the nominations in the spot color correction category at the recently held Hollywood Post Alliance (HPA) Awards, an accomplished editor who is starting a new career chapter with a move to a noted house, and yet another cutter who wrapped an ambitious project in...
Friday, Nov. 3, 2006
Music & Sound Series: A Brave New World
The spot "Paperwork Trees" that HUM Music + Sound Design, Santa Monica, recently worked on for Visa Business Card out of TBWA/Chiat/Day, New York, features a song written and performed by Christopher Faizi. A project from Dragon Licks (the licensing division of Yessian, bicoastal and Detroit) for...
Friday, Nov. 3, 2006
Music & Sound Series: "Snake" In The Grass
From sexy rhythm and blues to the opera Rigoletto--that's the range represented in entries number one and two which grace this Fall's SHOOT Top 10 Spot Tracks Chart. Finishing first was Burger King's "Eat Like Snake" in which a man slithers along a circuitous route, over and under tables, across a...
Friday, Nov. 3, 2006
Music & Sound Series: Mix Up Equals Thumbs Up
High caliber audio mixing elevates a spot to creative heights it couldn't have attained otherwise. That's not conjecture but a statement of fact as reflected in an assessment by then Association of Music Producers' president Jan Horowitz during last year's AMP Awards for Excellence in TV Commercial...
Friday, Oct. 20, 2006
Cinematography: Dialogue With DPs
As the industry continues to shift toward a digital future, leading directors of photography from both the feature and commercial industries have been busy testing and pioneering the use of a range of new techniques available to cinematographers. "We at a very interesting crossroads," explains...
Friday, Oct. 20, 2006
Up-And-Coming Directors: From One To Several
SHOOT's batch of up-and-coming directors this time around includes a directing collective as well as a helmer who's gone solo after being part of a collective. Add in such artisans as a veteran editor who's taken the production house plunge, a noted agency creative director who's moved into...
Friday, Oct. 20, 2006
Welcome to SHOOT's Fall Edition Directors Series
Welcome to SHOOT's fall edition Directors Series, featuring profiles of notable helmers and a look at promising new talent. Our accompanying Cinematographers Series offers DP insights into artistic trends and technological developments. The directorial profiles encompass a wide range of work. In...
Friday, Sep. 22, 2006
Visual Effects Series: CG Actors? Get Real!
The ability to create photoreal CG humans has long been viewed as a sort of Holy Grail as a tool for storytelling. It all comes down to applications, which have included the ability to create digital stunt doubles--enabling digital characters to go where it would not be safe, practical or possible...

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