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Friday, Nov. 3, 2006
Music & Sound Series: "Snake" In The Grass
From sexy rhythm and blues to the opera Rigoletto--that's the range represented in entries number one and two which grace this Fall's SHOOT Top 10 Spot Tracks Chart. Finishing first was Burger King's "Eat Like Snake" in which a man slithers along a circuitous route, over and under tables, across a...
Friday, Nov. 3, 2006
Music & Sound Series: Mix Up Equals Thumbs Up
High caliber audio mixing elevates a spot to creative heights it couldn't have attained otherwise. That's not conjecture but a statement of fact as reflected in an assessment by then Association of Music Producers' president Jan Horowitz during last year's AMP Awards for Excellence in TV Commercial...
Friday, Nov. 3, 2006
Post and Editing: Map Quest
Postproduction has grown into a global business. The most obvious examples are companies with deep pockets and large infrastructures-notably Ascent Media Group LLC, a wholly-owned subsidiary of Discovery Holding Company (NASDAQ: DISCA, DISCB) that encompasses such businesses as Company 3, RIOT,...
Friday, Oct. 20, 2006
Cinematography: Dialogue With DPs
As the industry continues to shift toward a digital future, leading directors of photography from both the feature and commercial industries have been busy testing and pioneering the use of a range of new techniques available to cinematographers. "We at a very interesting crossroads," explains...
Friday, Oct. 20, 2006
Up-And-Coming Directors: From One To Several
SHOOT's batch of up-and-coming directors this time around includes a directing collective as well as a helmer who's gone solo after being part of a collective. Add in such artisans as a veteran editor who's taken the production house plunge, a noted agency creative director who's moved into...
Friday, Oct. 20, 2006
Welcome to SHOOT's Fall Edition Directors Series
Welcome to SHOOT's fall edition Directors Series, featuring profiles of notable helmers and a look at promising new talent. Our accompanying Cinematographers Series offers DP insights into artistic trends and technological developments. The directorial profiles encompass a wide range of work. In...
Friday, Sep. 22, 2006
Visual Effects Series: CG Actors? Get Real!
The ability to create photoreal CG humans has long been viewed as a sort of Holy Grail as a tool for storytelling. It all comes down to applications, which have included the ability to create digital stunt doubles--enabling digital characters to go where it would not be safe, practical or possible...
Friday, Sep. 8, 2006
Advertising Agency Creative Series: Emmy Award-Winning Perspectives On The Industry
"The challenges for all of us in this business are twofold," relates Tim Pontarelli, group creative director at Leo Burnett USA, Chicago. "One is to up the entertainment value. That's what will generate attention for your story. Otherwise you're just telling a story like every other story a viewer...
Friday, Sep. 8, 2006
Post & Editing Series: Looking Downstream
Advancements in digital cinematography camera technology have prompted a flurry of discussion in the production community. It has similarly sparked careful examination of related postproduction workflows--and it's a complex subject, because it looks like proprietary workflows may be common until a...
Friday, Sep. 8, 2006
Post & Editing Series: What Clients Want
Before teaming up with bicoastal Lost Planet in March of 2002, executive producer Betsy Beale worked with TBWA/Chiat/Day, San Francisco, for two years. It was during that time as an agency producer that she collaborated with Lost Planet editors Hank Corwin and Paul Martinez on the famous Fox Sports...

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