Displaying 1061 - 1070 of 1087
Saturday, Oct. 1, 2005
Cinematographers To Advertisers: HD Is a "Wasted Opportunity"
Noted feature and commercial director of photography Allen Daviau, ASC ( ET: The Extra Terrestrial ), asserts that the advertising industry's resistance to finishing commercials in high definition is a "pathetic, wasted opportunity. "There is no way to justify that," he says. "It's not the...
Saturday, Oct. 1, 2005
Colorful Changes On the Horizon
The rapid pace of change in the color correction sector continues, and as new tools and techniques emerge, the fundamentals of the process are being rewritten. One consequence is that the lines are blurring between color correction and visual effects. That blurring is changing the order of the...
Saturday, Oct. 1, 2005
Winning Ways
The frenzy of advertising awards show season will culminate later this month with the Cannes International Advertising Festival. Several spots and other projects have amassed a bushel of honors--among them a trio of adidas spots--"Carry," "Unstoppable," and "Made to Perfection; the Rainier Beer and...
Saturday, Oct. 1, 2005
TED Searches For New Spokeperson Among Real People
As low-cost airlines like Jet Blue and Southwest continue to attract passengers--and increase profits--the larger airlines have decided to launch their own low-fare carriers. Delta has Song Airlines, and United Airlines last year launched TED, based at United's hub in Denver, and traveling to U.S...
Saturday, Oct. 1, 2005
Manifest Destiny
It's not a new phenomenon--a growing number of edit houses have offices in different markets. Mad River Post has shops in New York, Detroit, Dallas, and Santa Monica. The Whitehouse has branches in London, New York, Chicago and Santa Monica. Red Car is in New York, Chicago, Dallas, Santa Monica and...
Saturday, Oct. 1, 2005
Focus On Color
This week's focus on editors and colorists takes a look at a trio of telecine operators who are creating buzz with their visually stunning work. Profiled below are: Siggy Fertsl, of R!OT, Santa Monica; Seamus O'Kane of The Mill, London and New York, and Mick Vincent, who is joining Clear, London...
Saturday, Oct. 1, 2005
Finding New Talent
This week, SHOOT is highlighting its 3 rd Annual New Directors Showcase. So, for the series on agency creative, we asked a group of creative directors about finding new talent--whether directors, music companies, or editors. The questions were: How do you search out new talent--directors, composers...
Saturday, Oct. 1, 2005
Seeking And Promoting Identity
A trio of production houses played integral roles in the development and making of commercials designed to drive traffic to Nike's Web site, which enables shoppers to customize their own athletic shoes. In a sense the project underscores the creative opportunities that can emerge in the commercial...
Saturday, Oct. 1, 2005
Brawny Makes Your Day
The Brawny Man icon was for years a mustachioed, flannel-clad guy who helpfully cleaned up around the house, showing off the super-absorbency and strength of the paper towels. Awhile back, the Brawny Man got a makeover--the vaguely '70s era mustache was nixed, although he's still attired in his...
Saturday, Oct. 1, 2005
Deutsch Tells Tales For Pier 1
In its first work for Pier 1 since wining the account last fall, Deutsch, New York, has turned the focus of the chain, which offers imported decorative home furnishings and accessories, back to the product, using animation to tell stories of where Pier 1's offerings originate. In previous efforts...

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