Features
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Friday, Sep. 26, 2008
Hawaii Production Report: A Look At The Islands, Industry Incentives And Infrastructure
As if paradise needs extra incentives in order for filmmakers to visit--well, actually today's economic realities dictate that it does even when that paradise is as naturally enticing as Hawaii. And indeed Hawaii has been responsive to an ultra competitive marketplace in which assorted states and...
Friday, Sep. 12, 2008
Midwest Production & Post: Building Role Models
This past April during the Association of Film Commissioners International (AFCI) Locations Trade Show, the State of Michigan generated arguably the event's biggest buzz by significantly upping the ante on its filming incentives program. The measure became among the most, if not the most generous...
Friday, Sep. 12, 2008
Post & Visual Effects Talent: A Tip Of The Cap(s)
While the business prospects for a millinery have long been dormant, figuratively speaking such a shop has gained marketplace relevance today in that a growing number of industry artisans find themselves donning multiple hats as they contribute to projects in varied capacities. Or in some cases...
Friday, Sep. 12, 2008
Moving Experiences In The Ad Biz
For a noted creative director who just returned to the agency world, necessitating that he and his family relocate from Los Angeles to D.C., the allure of his new roost was shaped by what he did during his hiatus from the industry. For another, it was the chance to build something from the ground...
Friday, Sep. 12, 2008
Wagner Scores A Dramatic Win At L.A. Shortsfest
The festival short circuit has been an electrifying live wire for Honolulu-based director Brett Wagner whose 21-minute film Chief continues to score accolades. The year kicked off with Chief becoming the first Hawaii-made short to premiere at the Sundance Film Festival in Park City, Utah. And the...
Friday, Aug. 15, 2008
Flipping The Switch--What's In Store?
As reported in this week's HD Essentials column, broadcasters and advertisers have formed a coalition to help prepare the advertising community for the Feb. 17, 2009 transition to digital television (DTV). The coalition--which consists of the American Association of Advertising Agencies (AAAA), the...
Friday, Aug. 15, 2008
Director Dolan, Publicis & Hal Riney Get Inventive
Looking to inspire youngsters (particularly "tweens," ages 8 to 11) to dream and invent, Publicis & Hal Riney , San Francisco, turned to director John Dolan of bicoastal Anonymous Content for a TV spot on behalf of the Department of Commerce's U.S. Patent and Trademark Office and the National...
Friday, Aug. 15, 2008
Agency Producers: Reflections On Challenges Posed By Their Lauded Work This Awards Season
"T.A.G., you're it." This schoolyard declaration takes on a new meaning when the playground is this year's industry awards show circuit. Indeed T.A.G., the San Francisco agency which jointly works with sister shop McCann Worldgroup, San Francisco, on the Microsoft Xbox 360 account, has been the...
Friday, Aug. 15, 2008
San Francisco Production & Post: Bay Watch
In many ways the changing landscape of the advertising industry is reflected in the San Francisco Bay Area, long a safe harbor for innovation, new media, entrepreneurial creative, varied inventive business models and generally thinking that's way outside the box. And indeed while traditional...
Friday, Aug. 15, 2008
POVs On How To Best Adapt To The DTV Transition
Just as the Association of National Advertisers (the ANA representing 360 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising) and the recently formed broad-based industry coalition of which it is a founding member--along with such...