Features
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Friday, Feb. 22, 2013
Visual Effects and Animation: VES Notables, Super Bowl XLVII Commercials
Earlier this month, Life of Pi won four Visual Effects Society (VES) Awards, including the marquee honor for Outstanding Visual Effects in a Visual Effects-Driven Feature Motion Picture. Life of Pi also won for Outstanding FX and Simulation Animation in a Live-Action Feature Motion Picture,...
Friday, Feb. 22, 2013
Visual Effects and Animation: Fire and A Tornado Are Elements Conspiring To Top Chart
Axe/Lynx Apollo's "Fireman" and Nike Football's "Vapor Trail" finished first and second, respectively, in SHOOT's quarterly Visual Effects & Animation Top Ten Chart, the first of the new year. Framestore , London, was the visual effects house behind "Fireman" while Venice, Calif.-based The...
Friday, Jan. 25, 2013
Cinematographers Series: ASC Feature Nominees Discuss Their Work, Relationships With Directors
"Of all the awards this time of year, to me the most amazing one to get nominated for is the ASC Awards ," related Danny Cohen, BSC. "You have cinematographers voting on the quality of other cinematographers' work. Being judged by your peers who regard you to be a key contributor to one of those...
Friday, Jan. 25, 2013
Production/Post Outlook: Predictions, Resolutions for 2013
As 2013 gets underway, it's time for predictions--which often aren't accurate--and resolutions, which often aren't kept. Nonetheless, SHOOT asked a cross-section of brave industry souls to engage in New Year's resolutions as well as prognostications. In recent weeks, SHOOT has reported on varied...
Friday, Dec. 14, 2012
Agency of the Year: Original Sequels
While the title of this feature article is an oxymoron, it encapsulates an atypical brand of creative brilliance that was one of the dynamics leading SHOOT to select Wieden+Kennedy's Portland and New York offices as collectively our Agency of the Year. Clearly, among the most difficult tasks in...
Friday, Dec. 14, 2012
Music & Sound: 2012 Winter Top Ten Tracks Chart
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Tracks Chart. See related article here. SHOOT Top 10 Winter 2012 Tracks Chart Title Music/Sound Audio Post Agency...
Friday, Dec. 14, 2012
Reflections On 2012: Free-Ranging Content Emerges
It was a year when most of the Super Bowl commercials were seen online prior to the Big Game. Yet Wieden+Kennedy decided not to tip its hand and the surprise factor of Chrysler's "It's Halftime in America" made perhaps the biggest impact on Super Sunday, leading to water cooler conversation, far-...
Friday, Dec. 14, 2012
Looking Back At The Best Of 2012; SHOOT's and Readers' Picks
As 2012 draws to a close, it's time for reflection on many fronts, including assessing what work was among the year's most worthwhile creatively, and which in the process managed to strike a responsive chord with viewers. While much of our rundown will focus on the best of our Top Spots and "The...
Friday, Nov. 16, 2012
VFX & Animation: A Transformative Experience
A studio known for its visual effects wizardry, Digital Domain could very well have realized its most dazzling suspension of disbelief with its recent accelerated emergence from bankruptcy protection, transitioning from a company fraught with problems outside its core business to one with a well...
Friday, Nov. 16, 2012
VFX & Animation: Fall Chart Topper From W+K, London, Has Strings Attached
FC Barcelona midfielder Andres Iniesta stars in this 45-second spot--but mostly in the form of a string puppet moving about on a miniature soccer field. Like the real-world Iniesta, the marionette version--with strings attached--displays some fancy footwork, eluding pursuers while dominating the...