Tuesday, December 12, 2017

Short Takes

Displaying 11 - 20 of 112
Friday, Dec. 18, 2015
Short Takes: Above The Influence Plays Puppeteer
Director Maris Jones of production company Adolescent teamed with Hill Holliday, Wax editor Christopher Huth and Sonic Union mixer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 PSA “Who Controls You” for Above the Influence, a program...
Friday, Oct. 23, 2015
Short Takes: Ben/Dave Duo Spikes Saturday Night Bowling Fever
Washington Square Films directing duo Ben/Dave (Ben Hurst and Dave Thomas) amplify a routine Saturday night to kingpin status in the :60 “Crushing the Competition” for Bowlmor AMF out of Concept Farm, NY. The trick-filled spot mimics a television infomercial and features bowling pro Jason Belmonte...
Friday, Aug. 14, 2015
Michael Pearce Directs "Brothers" for KFC, BBH
SHORT TAKES ....This spot introduces us to two brothers who share everything—including KFC’s new Mediterranean Bites—as they enjoy summer adventures together, driving to them on the older sibling’s motorcycle. The young boy idolizes his older sibling and is so excited to see him as he drives up...
Friday, May. 15, 2015
Short Takes: Stallone Intervenes
Director Rodrigo Garcia Saiz of Los Angeles-based Central Films North pushes a healthy dose of testosterone on men who have less-than-macho tendencies. Doing the pushing is Sylvester Stallone of Rocky fame who urges the gents to “Watch more boxing” for sponsor Tecate out of agency Nómades, Mexico...
Thursday, Mar. 26, 2015
Short Takes: An Invisible PSA
Alison Maclean directed this two minute-plus PSA which makes women disappear to raise awareness of gender inequality. Titled “We’re Not There Yet,” the spot was conceived by a creative ensemble at Droga5 for No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation. The...
Friday, Jan. 30, 2015
Short Takes: Director Bloomquist Captures Sinking Feeling
GO director Brigg Bloomquist uncovers the intricate creative process that goes into crafting truly affecting design in the new :80 “Why It’s Made” for Kohler’s Artist Editions, produced direct to client. The spot simultaneously depicts two artists, a product designer for Kohler and a textile...
Thursday, Dec. 11, 2014
Short Takes: Chris Smith Directs Toga Party For H-E-B
Chris Smith of Sugar Film Production directed a four-spot campaign for H-E-B, including “Toga” which features stars from the NBA champion San Antonio Spurs. Conceived by a creative ensemble at The Richards Group, Dallas, “Toga” features Spurs’ star Tim Duncan returning from a workout to find...
Thursday, Oct. 16, 2014
Short Takes: Scout Brings Ryan Berkley Art To Life For Social Media Campaign
Bicoastal design studio Scout breathes life into the quirky creatures of popular animal portrait illustrator Ryan Berkley for a new social media campaign for Residence Inn by Marriott, out of mcgarrybowen. The Instagram-tailored :15 videos tout the amenities and perks of staying at Residence Inn...
Wednesday, Jul. 23, 2014
Short Takes: Ikea, Van Wyk Bring "The Terrace" To Life
Erik Van Wyk, whose U.S. roost is BRW FILMLAND, directed via Italian shop Mercurio Production this charming IKEA spot featuring a little boy determined to winning the affections of a young girl in the terrace below him. He waves at her but she does not respond. He later lowers down to her terrace a...
Friday, Apr. 18, 2014
Short Takes: Routson Tells "Bedtime Story"
Production house Tool and ad agency RPA have teamed over the years on promotional fare for the annual Newport Beach Film Festival. This time around, Tool’s Tom Routson directs a two-and-a-half minute trailer/promo titled “Bedtime” for the festival. The piece centers on the Newport Fest’s...