Saturday, January 19, 2019

Short Takes

Displaying 101 - 110 of 120
Friday, Jul. 20, 2007
Short Takes
FINDING "HAPPINESS" IN DOCUMENTARY FORM Coca-Cola's lauded "Happiness Factory" spot--an animation tour de force directed by Todd Mueller and Kylie Matulick of Psyop, New York, for Wieden + Kennedy , Amsterdam--has garnered numerous accolades, including most recently a Silver Lion at Cannes and just...
Friday, Jun. 22, 2007
Short Takes
CAUGHT WITH HIS PANTS DOWN A mundane slice of office life is anything but with sounds of a man in ecstasy being heard through the corridors. A curious employee looks to find exactly what he's hearing and stumbles into the boss' office where we see him handing out money to someone off camera. Caught...
Friday, Jun. 8, 2007
Short Takes
A HANDFUL FOR AN EYEFUL The offbeat humor of Skittles has made its way north of the U.S. border with a three-spot package--"Abs," "Bike" and "Chop"-- out of TBWA oronto directed by Jim Hosking via production house OPC, Toronto. In "Bike," for instance, a teenager bored to tears in a classroom...
Friday, May. 25, 2007
Short Takes
LEAVING VEGAS FOR THE TRACK Having fun with and debunking the adage "What happens in Vegas, stays in Vegas," is a three-spot campaign for California Thoroughbred Horse Racing co-directed by Eric Joiner and Robert Richardson, ASC, of bicoastal Tool of North America for Rubin Postaer and Associates...
Friday, May. 11, 2007
Short Takes
FINALLY A QUALIFIED CANDIDATE Susie Flynn is 10 years old and is running for president as the voice for some nine million children in this country without health insurance. The "Elect Susie" campaign was created by Fallon Minneapolis for Children's Defense Fund (CDF) to help build awareness of its...
Friday, Apr. 27, 2007
Short Takes
A SUNNY FINAL RESTING PLACE A bikini-clad teenage girl climbs into a tanning bed, presumably to give her skin a healthy glow. But graphics say any glow will be otherwise as a message reads, "UV rays can cause melanoma." As she basks in the artificial sunshine, a second message informs us that it...
Friday, Apr. 13, 2007
Short Takes
HILL HOLLIDAY COMES UP SHORT FOR BGCL Late last year the Boys & Girls Clubs of Lynn, Mass. (BGCL) approached Hill Holliday , Boston, for fund-raising help. After a series of discussions, it became clear that traditional outdoor, print and broadcast wouldn't suffice and that instead a short film...
Friday, Mar. 23, 2007
Short Takes
THE BUCK STOPS HERE A deliciously funny nine-spot campaign directed by Jayson Moyer, who recently joined Crossroads Films (bicoastal, Chicago and London), shows us the value of a buck at McDonald's and elsewhere. At the former, a dollar can go a long way in terms of a tasty meal. But in the world...
Friday, Mar. 9, 2007
Short Takes
PINBALL WIZARD A young man walks out of a corner market with his purchase, a can of Pepsi, in hand. He pops it open and then suddenly a huge boulder-sized Pepsi logo ball is seen careening towards him. It runs him over, picking him up as a passenger as he bounces all about through the streets of...
Friday, Feb. 23, 2007
Short Takes
BENT ON RECYCLING To a catchy jingle (see this week's Top 10 Spot Tracks Chart), plastic grocery bags serenade their way out of dark cupboards to see the light of day. Our protagonist bag, a plastic pied piper of sorts, croons for that one bright day when "some human would figure out that serving...

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