Thursday, December 13, 2018

Short Takes

Displaying 21 - 30 of 119
Friday, May. 15, 2015
Short Takes: Stallone Intervenes
Director Rodrigo Garcia Saiz of Los Angeles-based Central Films North pushes a healthy dose of testosterone on men who have less-than-macho tendencies. Doing the pushing is Sylvester Stallone of Rocky fame who urges the gents to “Watch more boxing” for sponsor Tecate out of agency Nómades, Mexico...
Thursday, Mar. 26, 2015
Short Takes: An Invisible PSA
Alison Maclean directed this two minute-plus PSA which makes women disappear to raise awareness of gender inequality. Titled “We’re Not There Yet,” the spot was conceived by a creative ensemble at Droga5 for No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation. The...
Friday, Jan. 30, 2015
Short Takes: Director Bloomquist Captures Sinking Feeling
GO director Brigg Bloomquist uncovers the intricate creative process that goes into crafting truly affecting design in the new :80 “Why It’s Made” for Kohler’s Artist Editions, produced direct to client. The spot simultaneously depicts two artists, a product designer for Kohler and a textile...
Thursday, Dec. 11, 2014
Short Takes: Chris Smith Directs Toga Party For H-E-B
Chris Smith of Sugar Film Production directed a four-spot campaign for H-E-B, including “Toga” which features stars from the NBA champion San Antonio Spurs. Conceived by a creative ensemble at The Richards Group, Dallas, “Toga” features Spurs’ star Tim Duncan returning from a workout to find...
Thursday, Oct. 16, 2014
Short Takes: Scout Brings Ryan Berkley Art To Life For Social Media Campaign
Bicoastal design studio Scout breathes life into the quirky creatures of popular animal portrait illustrator Ryan Berkley for a new social media campaign for Residence Inn by Marriott, out of mcgarrybowen. The Instagram-tailored :15 videos tout the amenities and perks of staying at Residence Inn...
Wednesday, Jul. 23, 2014
Short Takes: Ikea, Van Wyk Bring "The Terrace" To Life
Erik Van Wyk, whose U.S. roost is BRW FILMLAND, directed via Italian shop Mercurio Production this charming IKEA spot featuring a little boy determined to winning the affections of a young girl in the terrace below him. He waves at her but she does not respond. He later lowers down to her terrace a...
Friday, Apr. 18, 2014
Short Takes: Routson Tells "Bedtime Story"
Production house Tool and ad agency RPA have teamed over the years on promotional fare for the annual Newport Beach Film Festival. This time around, Tool’s Tom Routson directs a two-and-a-half minute trailer/promo titled “Bedtime” for the festival. The piece centers on the Newport Fest’s...
Friday, Mar. 21, 2014
Short Takes: Ms. Brown Meets Gecko In M&M’S/GEICO Spot
For the first time, M&M’S spokescandy, Ms. Brown, appears in a commercial with another famous advertising character, the GEICO Gecko. Titled “15 Minutes,” the :30 spot is the brainchild of BBDO New York, with Ms. Brown acknowledging that being made of delicious chocolate makes her a high risk...
Friday, Feb. 21, 2014
Short Takes: A Trojan Campaign With Sentiment
Filmmaker Gavin O’Connor (the feature Warrior, pilot for the TV series The Americans ) directed via production house Saville a package of three :30s for Trojan--”Birthday,” “Big Date” and “Miss You.” The latter spot features a mother tucking her son in bed. The lad misses his dad who is away on a...
Friday, Jan. 24, 2014
Short Takes: Stardust Creates “London Collage” For Samsung
Integrated production and design firm Stardust turned out this bold, graphic, psychedelic-tinged piece titled Samsung Galaxy, London Collage . Led by creative director/director Seth Epstein, Stardust worked with Cheil Worldwide Seoul, to bring to life this film for the launch of Samsung Galaxy Note...

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