Tuesday, December 12, 2017

Short Takes

Displaying 61 - 70 of 112
Friday, Feb. 20, 2009
Short Takes
Talk about your conditioned Pavlov's response. In this spec spot directed, edited and conceived by The Hoffman Brothers (Mark and Matt) of Santa Monica-based harvest , it's not dogs that are salivating at the perceived promise of a reward but rather grown men who are turning tricks in return for a...
Friday, Jan. 30, 2009
Short Takes
Director Bram Coppens of production house Caviar , with shops in Los Angeles, Brussels and Amsterdam, breaks the ice in "Cayman," a :30 for Q-Music out of The Ideas Unit, Amsterdam. The commercial features the reverse explosion of a Porsche Caymen--made entirely of ice--as an attention-grabbing...
Friday, Dec. 19, 2008
Short Takes
Bicoastal Anonymous Content , in partnership with Broadband Enterprises (BBE), made another foray into original online content with the launch of the Anatomy of a Socially Awkward Situation (ASAS) website ( www.awkwardsituation.com ) for Toyota, which debuted with a series of entertaining episodes...
Friday, Dec. 5, 2008
Short Takes
A youngster strums on a guitar when his big brother enters the room and throws him a motorcycle helmet. The two hop on a chopper and ride through city streets. However, no one is on those streets. They end up at a stadium to see a football game, but there's no one else in the stadium. In fact there...
Friday, Nov. 21, 2008
Short Takes
A large school of fish frolics in what appears to be the deep blue sea, as do seals, rays and other forms of aquatic life. Yet the camera soon reveals that the underwater environment they're in has some man-made peculiarities--seals swim by a ticket counter, through an x-ray machine. Tortoises...
Friday, Nov. 7, 2008
Short Takes
Postique and Griot Editorial , Southfield, Mich., recently completed creative editorial, telecine and finishing services on the 2009 Ford running footage package using the new daVinci Resolve R350, on behalf of JWT Team Detroit . Postique and Griot Editorial are divisions of Grace & Wild, Inc...
Friday, Oct. 24, 2008
Short Takes
Hill Holliday New York has created a campaign for the Partnership for a Drug-Free America (PDFA), the centerpiece of which consists of dual TV spots/webisodes shot in a tongue-in-cheek, how-to home video style. Directed by Kevin Samuels of Space Program, L.A., the work features the character "Patsy...
Friday, Oct. 10, 2008
Short Takes
Cossette New York has produced the "in my name" music video, featuring the exclusive new song by Black Eyed Peas frontman Will.i.am for the Global Call to Action Against Poverty (GCAP). The 'in my name' song and video, which both launch during last month's UN General Assembly, were developed in...
Friday, Sep. 26, 2008
Short Takes
Director Luke Scott of RSA , editor Cyril Metzger of Cut+Run , London, and Sir Paul McCartney himself contributed to an emotionally stirring 60-second spot--"Superheroes" out of Team Saatchi , London--designed to help fundraising efforts for the U.K.'s Paralympic athletes. McCartney lent his iconic...
Friday, Sep. 12, 2008
Short Takes
Resuming its series of "Super Premium" shorts promoting Moet Hennessy USA's 10 Cane rum (the first flight of films debuted three years ago), Mother New York this time around offers glimpses into how the libation is to be enjoyed when properly living the 10 Cane lifestyle. For example in the short...