Sunday, November 18, 2018

Short Takes

Displaying 91 - 100 of 119
Friday, Jan. 11, 2008
Short Takes
RETURN ENGAGEMENT FOR GOODBY SPOTS While Major League Baseball's release last month of the Mitchell Report on the illegal use of steroids and other performance-enhancing drugs dredged up some unseemly accusations--and questions about the ethics and competence of those who are the supposed guardians...
Friday, Dec. 14, 2007
Short Takes
DANCERS SWAY TO THE MUSIC Animation, effects and design studio Sway , based in Culver City, Calif., has wrapped "After Party," a whimsical spot for Chandon Sparkling Wine out of Dentsu America . For the project, Sway's artisans deployed detailed character animation with high dynamic range imaging (...
Friday, Dec. 7, 2007
Short Takes
COMMERCIAL "INTERRUPTION" A husband and wife are in a hotel room--he's unpacking a suitcase that's on the bed, she's in the bathroom unpacking some cosmetics and other sundry items. He can barely get out a sentence, asking her if she packed his flip-flops, when the sound of a jackhammer drowns out...
Friday, Nov. 9, 2007
Short Takes
SUPERFAD, TBWA\CHIAT\DAY TEAM ON WILD RIDE "Enter," a :60 launching Pioneer Electronics' Kuro television, takes viewers on a journey from the ocular nerve through to the wild imaginings of the mind's eye. Teaming to make this journey a reality were TBWA\Chiat\Day , Los Angeles, and Superfad , which...
Friday, Oct. 26, 2007
Short Takes
EPOCH FILMS' LENSKI PUTS IN 10 CENTS WORTH For a campaign that spoofs 1-800 chat line commercials in order to promote Boost Mobile's new 10 cents per minute, mobile-to-mobile calling, Berlin Cameron United , New York, turned to director Matt Lenski of bicoastal Epoch Films . The two :30s--"Chat...
Friday, Oct. 12, 2007
Short Takes
FIGHTING CANCER The American Cancer Society (ACS) has launched a campaign that is a departure from the organization's norm. Instead of talking about various forms of the disease, the progress being made by scientists, the importance of raising funds for more research, and preventative/early...
Friday, Sep. 28, 2007
Short Takes
SELECTED SHORTS FROM JOHN ST. Toronto ad agency john st has wrapped a three-spot campaign for Stanfield's underwear, including "Meat Locker," featuring a tour of a meat plant in which our guide directs us to an industrial deep freezer that bottoms out at minus 55 degrees. That temperature, says the...
Friday, Sep. 14, 2007
Short Takes
BIG LAWN EXPECTING AIRTIME Expecting --a short film directed by Chuck Bennett who's best known for his spotmaking endeavors at Big Lawn Films , Santa Monica--is airing this month on the Independent Film Channel, as part of its "Shorts" program. This Short Takes column first reported on Expecting in...
Friday, Aug. 17, 2007
Short Takes
WHEN PIGS FLY... When it comes to sex, men are pigs--literally, in this Trojan condoms spot titled "Evolve" directed by Phil Joanou of bicoastal/international MJZ for The Kaplan Thaler Group , New York, with visual effects by Framestore NY . We open on a stylish club/bar in which oink oink pigs try...
Friday, Jul. 20, 2007
Short Takes
FINDING "HAPPINESS" IN DOCUMENTARY FORM Coca-Cola's lauded "Happiness Factory" spot--an animation tour de force directed by Todd Mueller and Kylie Matulick of Psyop, New York, for Wieden + Kennedy , Amsterdam--has garnered numerous accolades, including most recently a Silver Lion at Cannes and just...

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