Monday, August 20, 2018

Short Takes

Displaying 1 - 10 of 118
Friday, Aug. 10, 2018
Short Takes: Director Middleditch, Timber Stage "Epic Battle"
Director Paul Middleditch of production house a WHITELABEL product has teamed with VFX studio Timber on this “Epic Battle” spot for Cox Communications out of agency FCB Chicago. The ambitious ad places viewers right in the midst of an active battle, revealing that the addition of “extras,” both in...
Friday, May. 18, 2018
Short Takes for May 2018
Nicholaus Goossen directed this retro music video for Danielle Bregoli a.k.a. “Bhad Babie’s”’ new single “Gucci Flip Flops,” featuring rapper Lil Yachty. The video begins in a 1950s-inspired, suburban black-and-white setting with Bregoli dressed in pearls and polka dots, a drastic shift from the...
Friday, Mar. 23, 2018
Short Takes for March 2018
Director Brennan Stasiewicz of bicoastal production company Honor Society embarks on a stylish joyride in Stockholm, cruising amid picturesque city views in this brand film for the premium Swedish bicycle maker BIKEID, created direct to client. Going for a sophisticated “car ad for bikes,”...
Friday, Feb. 16, 2018
Short Takes for February 2018
Zoic Studios teamed with BODEGA to demonstrate how Under Armour has helped prepare U.S. speedskating athletes as they head into the 2018 Winter Olympics in Pyeongchang. The film, produced direct-to-client, brings to life the silhouette of a methodical speedskater crystallizing into icy form as the...
Friday, Dec. 22, 2017
Short Takes: Nilsson, W+K Create Xmas In Chaos For Duracell
Without Duracell batteries, Christmas becomes chaos—as imagined by Santa Claus who should know better than anyone. That’s the premise of this :60 directed by Andreas Nilsson of Biscuit Filmworks for Wieden+Kennedy, New York. Sans Duracell batteries, kids are crying, parents are angry, and Santa’s...
Friday, Oct. 27, 2017
Short Takes for October 2017
Venice, Calif.-based production company Rodeo Show and director Sarah Chatfield pay homage to the musical romcom La La Land in a rhythmic new spot for PINALEN® Multipurpose Cleaner out of Cavalry. The melodic spot features a one-woman dancing number as she twirls, mops and prances through several...
Friday, Aug. 18, 2017
Short Takes for August 2017
David Gordon Green of Chelsea Pictures directed this latest campaign for Little Caesars out of agency Barton F. Graf, NY. The work brings us oddball characters with just one thing on their mind: pizza. Two of the spots focus on an assortment of surreal kooks, from a pair of hungry mechanics, to a...
Friday, May. 19, 2017
Short Takes for May 2017
Dallas/Santa Monica digital studio Reel FX director Barrett Lewis transports gamers through decades of intergalactic mystery in “The History of TranStar” for Bethesda Softworks’ sci-fi action game, Prey, out of AKQA. The piece serves as a leaked classified doctrine detailing the discovery of the...
Friday, Mar. 24, 2017
Short Takes: Bodega Gets "Naked And Afraid" For Discovery
Content creation/production company BODEGA, with bases of operation in NY and San Francisco, teamed up with Discovery Channel to launch an all new season of the reality series Naked and Afraid with a promo commercial directed by Haley Geffen. Discovery VP, creative Pablo Pulido and sr. writer/...
Friday, Feb. 10, 2017
Short Takes for February 2017
Simon McQuoid of Imperial Woodpecker directed an eight-spot campaign for H&R Block out of Fallon Worldwide. In the mix is this commercial titled “Zombie” in which H&R Block spokesman Jon Hamm of Mad Men fame chats with an actress who’s on a break from shooting a zombie-themed project...

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