Displaying 111 - 120 of 125
Friday, Apr. 27, 2007
Short Takes
A SUNNY FINAL RESTING PLACE A bikini-clad teenage girl climbs into a tanning bed, presumably to give her skin a healthy glow. But graphics say any glow will be otherwise as a message reads, "UV rays can cause melanoma." As she basks in the artificial sunshine, a second message informs us that it...
Friday, Apr. 13, 2007
Short Takes
HILL HOLLIDAY COMES UP SHORT FOR BGCL Late last year the Boys & Girls Clubs of Lynn, Mass. (BGCL) approached Hill Holliday , Boston, for fund-raising help. After a series of discussions, it became clear that traditional outdoor, print and broadcast wouldn't suffice and that instead a short film...
Friday, Mar. 23, 2007
Short Takes
THE BUCK STOPS HERE A deliciously funny nine-spot campaign directed by Jayson Moyer, who recently joined Crossroads Films (bicoastal, Chicago and London), shows us the value of a buck at McDonald's and elsewhere. At the former, a dollar can go a long way in terms of a tasty meal. But in the world...
Friday, Mar. 9, 2007
Short Takes
PINBALL WIZARD A young man walks out of a corner market with his purchase, a can of Pepsi, in hand. He pops it open and then suddenly a huge boulder-sized Pepsi logo ball is seen careening towards him. It runs him over, picking him up as a passenger as he bounces all about through the streets of...
Friday, Feb. 23, 2007
Short Takes
BENT ON RECYCLING To a catchy jingle (see this week's Top 10 Spot Tracks Chart), plastic grocery bags serenade their way out of dark cupboards to see the light of day. Our protagonist bag, a plastic pied piper of sorts, croons for that one bright day when "some human would figure out that serving...
Friday, Feb. 9, 2007
Short Takes
DELI-STYLE BRAIN SURGERY This graphic spot opens on a deli meat slicer, but instead of a corned beef or pastrami brisket being loaded onto the machine, we see a human brain locked into position. As choice cuts of gray matter are sliced off before our eyes, a voiceover provides context, noting that...
Friday, Jan. 26, 2007
Short Takes
PAY IT BACKWARDS Whereas the "pay it forward" mantra is to pass good deeds along, the antithesis of that is exhibited in Comcast's "Cranky" in which an office employee, upset by his woefully slow Internet connection, snaps at an elderly co-worker, mimicking her jolly greeting, "How's it going,...
Friday, Jan. 12, 2007
Short Takes
JESSICA YU COMMITS TO QUITTING Academy Award-winning documentary filmmaker Jessica Yu (Breathing Lessons), whose commercial production roost is Nonfiction Spots, Santa Monica, has directed a campaign for GlaxoSmithKline's Commit anti-smoking lozenges out of Arnold New York that entailed chronicling...
Friday, Dec. 15, 2006
Short Takes
GARTNER FOR GARDNER Helping to get us into the holiday spirit is "Rookies," a spot promoting the Radio City Music Hall's Christmas Spectacular starring the Rockettes. Directed by James Gartner of Santa Monica-based GARTNER for Gardner, Nelson & Partners, New York, the spot tells the parallel...
Friday, Dec. 1, 2006
Short Takes
PUTTING A HUMAN FACE ON STOP MOTION In order to show a female puppet transform from wholesome to sexy upon her washing in the wilderness with a black bar of Lux soap, Portland, Ore.-based animation studio Bent Image Lab brought a live-action dimension to its established stop motion fare. Bent...

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