Tuesday, March 26, 2019

Short Takes

Displaying 111 - 120 of 121
Friday, Feb. 23, 2007
Short Takes
BENT ON RECYCLING To a catchy jingle (see this week's Top 10 Spot Tracks Chart), plastic grocery bags serenade their way out of dark cupboards to see the light of day. Our protagonist bag, a plastic pied piper of sorts, croons for that one bright day when "some human would figure out that serving...
Friday, Feb. 9, 2007
Short Takes
DELI-STYLE BRAIN SURGERY This graphic spot opens on a deli meat slicer, but instead of a corned beef or pastrami brisket being loaded onto the machine, we see a human brain locked into position. As choice cuts of gray matter are sliced off before our eyes, a voiceover provides context, noting that...
Friday, Jan. 26, 2007
Short Takes
PAY IT BACKWARDS Whereas the "pay it forward" mantra is to pass good deeds along, the antithesis of that is exhibited in Comcast's "Cranky" in which an office employee, upset by his woefully slow Internet connection, snaps at an elderly co-worker, mimicking her jolly greeting, "How's it going,...
Friday, Jan. 12, 2007
Short Takes
JESSICA YU COMMITS TO QUITTING Academy Award-winning documentary filmmaker Jessica Yu (Breathing Lessons), whose commercial production roost is Nonfiction Spots, Santa Monica, has directed a campaign for GlaxoSmithKline's Commit anti-smoking lozenges out of Arnold New York that entailed chronicling...
Friday, Dec. 15, 2006
Short Takes
GARTNER FOR GARDNER Helping to get us into the holiday spirit is "Rookies," a spot promoting the Radio City Music Hall's Christmas Spectacular starring the Rockettes. Directed by James Gartner of Santa Monica-based GARTNER for Gardner, Nelson & Partners, New York, the spot tells the parallel...
Friday, Dec. 1, 2006
Short Takes
PUTTING A HUMAN FACE ON STOP MOTION In order to show a female puppet transform from wholesome to sexy upon her washing in the wilderness with a black bar of Lux soap, Portland, Ore.-based animation studio Bent Image Lab brought a live-action dimension to its established stop motion fare. Bent...
Friday, Nov. 17, 2006
Short Takes
GEORGIA ON OUR MIND Bill Thompson has been named director of the Georgia Film, Video and Music Division, succeeding Greg Torre who, becomes the Georgia Department of Economic Development's (GDEcD) division director for small business and innovation. The film commission is under the GDEcD umbrella...
Friday, Nov. 3, 2006
Short Takes
SKINS GAME Muskrat Lovely made its TV debut on PBS earlier this week as part of the network's Independent Lens series. The documentary premiered at the Hamptons International Film Festival last fall and marks the first feature-length endeavor for director Amy Nicholson, a long-time ad agency...
Friday, Oct. 20, 2006
Short Takes
CUT OUT FOR WONGDOODY: PETER MARTIN Peter Martin, the helming duo (Peter Livolsi & Martin Dix) who gained inclusion into SHOOT's New Directors Showcase earlier this year and then signed with Santa Monica-based harvest, has wrapped "Aussie Cut Out" for Full Tilt Poker and agency WongDoody,...
Friday, Oct. 6, 2006
Short Takes
"REQUIRED READING" Leo Burnett USA, Chicago, topped last month's Chicago Creative Club Awards, winning best of show in two categories, including television for the Hallmark spot "Required Reading," which was directed by David Harner, then a creative at the agency, who has since joined Venice, Calif...

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