• Friday, Dec. 1, 2000
4A's Reports 16% Increase In "Average" Cost Of A :30

The average cost of producing a 30-second TV commercial in 1999 increased 16 percent as compared to in '98, according to the American Association of Advertising Agencies' (4A's) annual Television Production Cost Survey.

Extrapolating from a database of 1,232 national :30s as reported by...

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