• Friday, Oct. 15, 1999
4A's Survey Reports 4% Drop In "Average" Prodn. Costs For A :30

The average cost of producing a :30 TV commercial in 1998 decreased four percent as compared to 1997, according to the just-released American Association of Advertising Agencies' (4A's) annual Television Production Cost Survey.

Extrapolated from a database of 1,279 national :30s as...

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