VaynerMedia has appointed Aaron Howe as executive creative director of its Los Angeles office. Howe will lead the creative vision for the agency, working in partnership with managing director Lisa Buckley and global chief creative officer Rob Lenois. 

“Aaron is an exceptional creative leader who understands VaynerMedia’s integrated approach of bringing creative, strategy, and media together to drive relevancy and growth for our clients,” said Buckley. “He will play a key role as we continue to build out our presence on the West Coast and thus broaden our North American presence.” 

Most recently, Howe was executive creative director at Wunderman Thompson, where he oversaw a number of businesses, most notably the integrated and social media business for Microsoft and AT&T. Prior to joining Wunderman Thompson, Howe worked at a number of agencies, including 72andSunny and Deutsch. He began his career as a designer at Rolling Stone Magazine. Howe’s work has been recognized at Cannes Lions, the One Show, and the Webby Awards. 

“I was drawn to the unique way in which VaynerMedia approaches its clients’ business needs. They are disrupting the industry with an amazing framework on which to build creative,” said Howe. “Plus, to be part of an organization that leads with compassion and empathy both internally and with clients is extremely exciting.”

Howe joins a senior leadership team that has been rapidly expanding. In addition to the appointment of Buckley as managing director earlier this year, key senior hires include sr. VP of media Hailey Riggle. On a global level, the agency recently named Vanessa Vining as chief diversity officer and Eric Jacobs as chief innovation officer.