Bolstering its production capabilities on two fronts, adam&eve NYC has appointed Abbie Noon as head of integrated production while simultaneously expanding the footprint of content studio cain&abel. On the latter score, cain&abel North America has been launched with Niko Brown named to serve as its head of production. This marks cain&abel’s first studio outside of its headquarters in London.

The cain&abel studio has been working in close collaboration with adam&eveNYC since 2017. Originally created to service adam&eveDDB and bring to life its creativity through content and production, cain&abel now services its own clients, bringing together direct response, creative production, content, onsite, and global marketing.

Led by managing director Claire Bowers, cain&abel has made recent investments in tech and talent to boost its direct response and creative production capabilities, meaning that the studio is in an even stronger position to collaborate with adam&eve to offer clients truly end-to-end brand-to-acquisition solutions.

Abbie Noon, Niko Brown
As head of integrated production for adam&eveNYC, Noon oversees all production across the agency’s client base. She will work with Brown to realize opportunities for integrated production solutions across the existing client roster. Noon reports to adam&eveNYC managing director James Rowe.

Noon joins after stints at BBH, TBWA\Chiat\Day, Johannes Leonardo, 72andSunny and Crispin Porter+Bogusky, producing work for clients including PlayStation, Volkswagen, Samsung, and Google. At BBH, she worked alongside adam&eveNYCs current executive creative directors, Dave Brown and Daniel Bonder.

Niko Brown previously headed up editing and creative teams at Vimeo and Shutterstock. He brings a wealth of production experience and is well-positioned to drive and lead creative projects for clients, as well as oversee growth for cain&abel in 2022, reporting into Noon.  

James Rowe, managing director at adam&eveNYC, said, “Since opening adam&eve in New York in 2017, we’ve always wanted to add the skills and capabilities that cain&abel possess. We’re building a modern and agile agency model and having creative content production in-house is an essential part of that as we look to offer end-to-end creative solutions for our clients. We have seen the demand from our growing client base as well as our creative department and now feels like the perfect time to launch. In Abbie and Niko, we have two proven leaders who value creativity and craft and I’m excited to build both adam&eve and cain&abel with them in North America.”