Adrian Rossi, former ECD at AMV BBDO London, is joining Grey London as creative chairman, a new position. He will report to John Patroulis, worldwide chief creative officer of Grey. Vicki Maguire continues in her role as chief creative officer of Grey London.
Rossi will oversee all creative development; help set and implement the creative vision; spearhead the recruitment of top talent and guide new business creative efforts working closely with Eduardo Maruri, president and CEO of Grey Europe.
“Adrian is making some of the most awarded and inspiring work in the world right now, and he pairs an impressive creative pedigree with a humanity that shines in both the work he makes and in the way he leads.” Patroulis said. “I think he’ll be an amazing leader for Grey London, working with a great team already in place to help push where we’re headed as an agency, and as an industry.”
Michael Houston, worldwide CEO of Grey Group, said of Rossi, “He will become a key member of our Grey Global Creative Council. His work across every creative platform has expanded the boundaries of communications.”
Rossi has spent the last seven years at AMV BBDO London, becoming only the fourth person to take the ECD title and oversee the creative department since 2013. He has been recognized as the Number 1 creative director in the world at the Cannes Lions and the most awarded creative leader in the United Kingdom according to the Big Won.
Under his leadership, AMV BBDO has become the second most awarded agency in the world at Cannes, with a record of three Grand Prix and one Titanium. The work has crossed popular culture, being talked about in UK House of Commons and the United Nations and even forms part of the permanent exhibition at the Design Museum in London.
As a creative, Rossi has won every top international creative honor several times over, including Cannes Lions, D&AD Yellow Pencils, Clios, New York Festival, BTAA, Creative Circle and Kinsale.
He began his career as an art director at Saatchi & Saatchi in 1994, went on to become a creative director at BBH for over a decade and joined digital agency Glue Isobar in 2010.
Rossi’s arrival in London follows the announcement of an expanded creative leadership team over at Grey New York. Four executive creative directors joined the NY shop last month--Jeff Anderson from McCann, Tristan Kincaid and Qian Qian from R/GA, and Hannah Fishman from DDB NY.