Doug Stivers, who’s spent the last three years overseeing content as an executive producer at Coca-Cola’s headquarters in Atlanta, has joined production company Untitled Inc. in an EP capacity.

The senior-level hire for Untitled comes as the marketing landscape is being redefined and the role of production companies evolves. Stivers said “agencies and brands are now working with production companies to develop and create original content, commercials, social and digital media campaigns and other marketing projects.”

At Untitled, Stivers aims to boost the company’s profile as a turn-key content creator, recruiting more exceptional talent to the roster and leading new ventures “that redefine storytelling.”

Stivers noted that he and Untitled founder Jim Evans have been working together for a number of years and that joining him at the company was “a natural extension of that experience.” Stivers added, “Over the coming months, you will find we will continue to offer our award-winning roster of directors to agencies, but we will also plan to engage with agencies in new ways. We will also continue to work directly with brands, media companies, publishers and a host of new partners, where our expertise in content development is needed.”

Stivers, a longtime creative executive and freelancer for such agencies as Bartle Bogle Hegarty, BBDO, Mother, TBWA\Chiat\Day and JWT, started in public relations and ad copywriting more than 15 years ago, moving full-time into the agency producer role for accounts such as HBO, FedEx, Stella Artois, Sony Playstation and Rubbermaid. (As it happens, Stivers has both brands and advertising in the blood. His father worked for Nabisco and was an archivist and historian for advertising’s memorable art and imagery.)

During his stint at Coke, Stivers shepherded creative work for the brand’s sizeable portfolio of products across film production, branded entertainment, digital and interactive content, out-of-home, print and experiential marketing.

Stivers will be based in the New York area and will split time between N.Y. and Untitled’s offices in Los Angeles and Atlanta. 

“Untitled’s roster of talent, vision for the future and creative reputation, made my decision an easy one.” said Stivers. “I look forward to helping to lead our East Coast operations, talent diversity and continued commitment to branded content.”