• Friday, Feb. 19, 1999
AHAA! Its The Hispanic 4As: Shunning recycled spots, a trade association of Hispanic advertisers promotes original work aimed at new segments of the market.

I dont see any big hats. I dont see any mariachis. What makes this spot Hispanic? Thats the kind of question clients ask Norma Orci, co-chairman/chief creative officer at La Agencia de Orci & Asociados, Los Angeles, on a regular basis. More and more, clients are hiring Hispanic agencies to...

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