• Friday, Jun. 9, 2017
American Brand Stand At PromaxBDA: Consumers Expect Companies To Help Drive Social Change
  • LOS ANGELES
  • --

Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...

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