Laura Rogers has been named executive creative director at AMV BBDO in London. With 20 years of experience, Rogers has seen her work recognized by all the major awards shows, with over 20 Cannes Lions, an array of pencils from both the One Show and the D&AD and an Emmy nomination.
She started her career in Toronto and left Canada for London after eight years, enticed by the chance to work on Dove at Ogilvy. She next took up a creative director role at CHI&Partners (now The&Partnership), then moved to adam&eveDDB, where she was global creative director overseeing the Unilever business. Most recently, Rogers was managing creative director at Pablo.
Her time in the industry has been marked by some incredible moments, like watching #WeThe15, her campaign for the International Paralympic Committee, being presented to the United Nations, creating 80 ads in one go for Argos, and teaching people with breathing difficulties to sing in her Cannes Pharma Grand Prix-winning campaign for Philips, “Breathless Choir.”
Rogers has demonstrated her passion for fostering inclusivity and promoting women through the initiative SheTakesOver, which raises the profiles of female directors, photographers, illustrators, and composers to address the gender imbalance in the creative industries. Now in its fifth year, the initiative has made significant strides towards a more diverse and equitable creative landscape. Rogers’ commitment to nurturing creativity extends beyond her work as she actively participates in industry discussions and contributes to award shows as a jury member.
In a joint statement, AMV BBDO chief creative officers Nicholas Hulley and Nadja Lossgott shared, “It brings immense joy to welcome Laura into our extraordinary team. Her award-winning creativity, passion and kindness perfectly align with the AMV philosophy as we keep delivering creativity that enables business, brands, and causes to have the most meaningful impact.”
Rogers said, “The people at AMV are the best of the best. I’m delighted to be joining Nick, Nadja, Sam [CEO Hawkey], Martin [chief strategy officer Weigel], and everyone there to write the agency’s next great chapter. AMV is a place where you don’t just make great work, you get to define what great work means. And with the most talented people in the world around me, I believe we’ll do just that.”
Rogers joins AMV BBDO this month.