- LOS ANGELES
Just weeks after officially launching, Cartwright has hired three industry veterans to build out its senior level team. Andrew Loevenguth is joining as head of integrated production from Anomaly, John Graham as head of strategy from 72andSunny, and Marie Massat as head of account management from Grey.
The trio joins founder and chief creative officer Keith Cartwright in building a new model creative consultancy positioned to work in partnership with clients. Its lean leadership structure is purposefully designed to ensure “high-touch” senior-level relationships from agency to client, and the creation of ideas beyond advertising to deliver business transformation and impact.
“We are building an agency designed to solve our clients most challenging business problems that extend beyond advertising,” explained Cartwright. “John, Andrew and Marie share my vision for creating audacious work that forces others to pay attention, to engage and share. Each of them bring extraordinary experience and pedigrees of making work that as John notes, ‘hits cultural nerves.’ Work that is in high demand today.”
Loevenguth crossed paths with Keith Cartwright while at Wieden+Kennedy where he spent seven years working in its Portland office and later New York. He most recently was head of production at Anomaly where he worked for 13 years overseeing numerous award-winning Super Bowl spots for Budweiser and Dick’s Sporting Goods, among others. He also held production roles at MVBMS and Scali McCabe Sloves. He has won numerous creative awards including a Grand Prix in Cannes, Emmys, Clios and more.
Graham, was previously executive strategy director at 72andSunny where he worked with Keith Cartwright on behalf of such clients as the NFL and Activision. Over his seven-plus years at the agency Graham worked on such accounts as Sonos, Starbucks, Uber and Tillamook. He began his career on the media side and moved into strategy working for such agencies as Euro RSCG and BBH.
Massat joins as head of brand from Grey NY, where she worked for nearly seven years in various roles across the Gillette brand, most recently leading the agency’s work for the “Best a Man Can Be” initiative. She initially began working with Keith Cartwright through his agency’s partnership with Grey and then came on board full time to lead its account and brand teams. A native of France, Massat spent several years at Paris-based BETC on Kraft and Pernod-Ricard brands before moving to the U.S. to Euro RSCG and later to Havas.
“Our model enables us to tap into the global resources of the Grey Group through our partnership with WPP, so having Marie on our team enables us to quickly ramp up as client needs arise with just the right talent pulled from one of the most creative agencies in the industry,” noted Keith Cartwright. “Marie, Andrew and John crossed paths at Euro RSCG and already have a collaborative relationship which is important as we have a great deal of work in development and are excited to share that in the near future.”
Cartwright launched in June 2020. The agency’s first work, “The Choice” was also introduced in June as a collaboration with Grey Global and client Procter & Gamble. The film continues P&G’s series of thought provoking films on bias and racism and is an invitation to the often-silent majority to become allies, advocates and activists to end racial inequality.
Cartwright launched its second big initiative last week for the NBA. “It’s a Whole New Game,” was created to support the NBA’s restart as it begins its shortened season on July 30. The ads were created to highlight the return to basketball with new ways for fans to experience the games.