Aoife McArdle Joins SMUGGLER For Worldwide Spot Representation
Aoife McArdle
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Filmmaker Aoife McArdle has joined SMUGGLER for worldwide commercial representation.  

McArdle is an award-winning writer and director whose unique visual style and dedication to craft have brought her acclaim across commercials, music videos, film, and TV.

After her studies in literature and film, McArdle began her journey directing music videos, winning a UKMVA for her breakout “Open Eye Signal” for Jon Hopkins. She went on to collaborate with some of the world’s most prominent musical acts, including U2 and Coldplay. This led to opportunities directing commercials, where she continuously and consistently raises the bar. Her work has been recognized with multiple Cannes Lions, British Arrows, Ciclopes, and AICP Awards, to name a few. “Equal Love” for Absolut won the coveted Graphite Pencil for Best Direction at the D&AD Awards. Prior to joining SMUGGLER, McArdle was repped in the ad arena by Somesuch across the U.S. and U.K.

McArdle’s debut feature Kissing Candice premiered at the 2017 Toronto International Film Festival and emerged as a critics’ favorite. The summer of 2021 brought the premiere of McArdle’s short film and full-scale immersive art installation “All of This Unreal Time,” starring Cillian Murphy, at the Manchester International Festival. The film and installation received widespread acclaim and glowing reviews. The Guardian wrote, “Intense and all-encompassing, the piece never feels overdramatic or insincere. Its sense of despair is accompanied by a glorious, quiet celebration of the ordinary, the regular, the taken-for-granted.” 2021 also saw McArdle’s continued work in television, directing and producing Severance for AppleTV+, starring Patricia Arquette, Adam Scott, John Turturro, and Christopher Walken. 


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