- NEW YORK
Daniela Vojta and Susan Young will be joining BBDO New York this week as executive creative directors, overseeing AT&T’s Business Solutions and Corporate advertising. They were most recently ECDs at McCann New York. They will report to Matt MacDonald, group executive director at BBDO New York on AT&T.
At McCann New York, Vojta and Young led creative development on Microsoft where, among other things, they spearheaded the Girls in STEM initiative, started the annual Patent Program for Women and helped launch Windows 10 globally. Efforts in support of “March for Our Lives” also made a difference, while earning five Lions at the recent Cannes Lions International Festival of Creativity. Prior to joining McCann New York, the duo worked at Saatchi & Saatchi New York, where they helped launch Tide Pods and create the Tide “Miracle Stain” ad, regarded as one of the best Super Bowl spots of the past decade. In addition to Cannes Lions, their work has been recognized by the One Show, D&AD, Clios, Effies, ADC, Webbys and more.
MacDonald said of Vojta and Young, “They can deliver smart, compelling and engaging work for huge technology brands. They’re passionate about using their talents for good—as demonstrated in their work for ‘March for Our Lives.’ And along the way they happened to make one of the most popular Super Bowl spots of all time. We’re thrilled they’re joining our AT&T group to help build the best integrated media and creative team in advertising.”
BBDO NY CCO Greg Hahn added, “Our competitive advantage is the people and talent we have within these walls. Bringing Daniela and Susan in as new leaders adds to that advantage exponentially.”