Ben Mooge will join Publicis Groupe UK in the newly created position of chief creative officer. He is slated to assume the role in September and will report to Publicis Groupe UK CEO Annette King and Publicis Groupe global chief creative officer Nick Law.
Mooge will have the reach and authority across Publicis Groupe’s creative community in the UK, bringing together the best and most specialist creative skills required for client business. He will be responsible for leveraging and nurturing the creative talent and output across all Publicis Groupe UK’s agencies.
Mooge’s role is one of the first country CCO remits, following the appointment of Law last year as global CCO. Mooge will work closely with Law, forming a portion of the global creative collective that spans a range of skillsets as part of the vision to encompass experience design, data, tech and storytelling.
Mooge began his career in 1997 at a start-up called Mother as a runner. Ten years later, he left as a creative director for the lauded agency. There he produced work for Boots, Orange, PG Tips, Pot Noodle, Castlemaine XXXX and The Observer, as well as being responsible for much of the self-generated Mother brand work throughout those formative years; and also wrote the first outline of Somers Town, the Shane Meadows directed feature film funded by Eurostar.
Mooge went on to join another start-up, Work Club, as joint creative partner. He helped lead Work Club to buck the trend of the traditional ad agency being the lead shop of clients. The digital start up became the lead agency of six clients just three years after its inception through breaking the traditional silo offerings and prioritizing innovative marketing for brands. In 2014, the agency was acquired by Havas Worldwide, with Mooge becoming ECD of Havas London. Throughout his three year tenure, Mooge led the turnaround of the agency. He also led award-winning work for the department of Education and Heathrow, recognized by key award shows including D&AD and British Arrows.
Mooge stated, “The size of the stage for creative ideas is undeniable here, these are great agency brands with some truly exciting clients. But great work always comes down to the people--I’ve been lucky enough to work with some real talent throughout my career and I am so excited to be working with Annette, we share the same sensibility and ambition. I’ve also been professionally jealous of Nick’s work for years now, so it’s great to be on the same side finally.”