Furlined, a production company with bases of operation in L.A. and London, has added director Ben Tricklebank to its roster for commercial representation in the U.S. and U.K. He had previously been handled in the ad arena by Smuggler.

Tricklebank hails from the U.K. He comes to directing from a background in design, as a multidisciplinary artist and director creating interactive films, virtual reality installations and digital experiences— always with a focus on story. His commercialmaking spans such brands as Hennessey, Sony, Lexus, Audible and Gran Turismo. Tricklebank’s work has received assorted major awards. Back when he was at Tool of North America (prior to Smuggler), Tricklebank and Erich Joiner directed the interactive documentary Clouds Over Cuba for the JFK Presidential Library and Foundation via The Martin Agency. Clouds Over Cuba won a News and Documentary Emmy Award, among other honors.

“There’s beauty and soulfulness in Ben’s film, qualities that are the hallmarks of storytellers whose voices truly resonate,” said Diane McArter, president of Furlined. 

“Ben is an artist. He makes the complexity of the craft feel almost invisible,” said Furlined VP Ben Davies.