- NEW YORK
Bernardo Romero has joined Grey New York as executive creative director for health-related business. This marks the agency's fifth senior creative hire in the past month.
Romero comes over from Area 23, an agency of the FCB Health Network, which he joined in 2016, rising to ECD. Under his leadership, Area 23 won international recognition as both the Cannes Lion and Clio “Health Network of the Year” for its innovative, cross-channel campaigns.
“Bernardo is one of the most creatively recognized leaders in the entire health category,” said John Patroulis, Grey’s worldwide chief creative officer. “His arrival underscores our commitment to invest 75 cents of every Grey dollar in senior creative talent by 2019.”
Romero has taken home 20 Cannes Lions in 12 categories in the past two years and won at the Clios, D&AD, One Show, Andys and London International for such clients as Lilly, Bayer, Novartis and Eagle.
He began his career as a creative director at Africa and TBWA in Brazil working on a broad spectrum of clients including Budweiser, ESPN, Mitsubishi, Gatorade, Adidas and Nissan. In 2015, he was named Lürzer Archive’s “Number 1 Art Director” in the world. He continues to teach at the Miami Ad School.
Grey New York’s roster of health-related clients including Walgreens, Lilly, GSK, Pfizer, Bausch & Lomb, Boehringer-Ingelheim, Fitbit and UPMC.