• Friday, Dec. 6, 2013
The Best Work You May Never See: California Lottery’s “When You Give, You Win”

The Guard Brothers of production house Smuggler directed this spot which is a tug-at-the-heartstrings departure from the lottery advertising norm.
The spot centers on a quiet elderly man who works in a corporate mailroom. At quitting time, we follow his evening commute on a bus through town...

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