• Friday, Jan. 8, 2010
The Best Work You May Never See: ClearWay Minnesota's "Everyone's Monkey Is Different"

Just in time for New Year's resolutions, this :30 deploys the "monkey on your back" metaphor to hopefully inspire folks to quit smoking.

The spot opens on a man who wakes up in bed, turns on the lamp to reveal that there's a monkey standing on his shoulder. The monkey points to a...

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