• Friday, Jan. 15, 2010
The Best Work You May Never See: Specsavers' "Spermsavers" Directed By Henry Sheldon

This online spot shows a sperm breaking away from its brethren to be the first to swim towards an egg. But it ends up swimming straight past the egg. The Specsavers logo appears, revealing why the sperm missed its target. The resilient yet blind sperm returns for one more go, but by mistake...

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