• Friday, Apr. 23, 1999
Bidding Adieu: Realities of the commercialmaking business render the bid form obsolete.

At The Broadcast Producers Conference this past March, Frank Scherma, partner/executive producer of bicoastal/international @radical.media, spoke on the subject of "trust between agencies and production companies." More than half of his presentation floated the notion of dropping the traditional...

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