• Friday, Apr. 28, 2000
Bidding War Kills Die Hard Performance: Bruce Willis Finds It Hard To Be Heroic In The Midst Of A firedup.com Auction.

You cannot duplicate the moviegoing experience. But you can sure undermine it if the theaters audience is hell-bent on negotiating for anything and everything in sight, be it a bag of popcorn, a pair of shoes or a handbag.

Entitled Total Impact, this spot for auction Web site firedup.com...

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