- NEW YORK
Bobby Hershfield is joining the community’s New York office as VP, executive creative director. Hershfield will partner with Ana Bermudez, VP, managing director, to grow the NY office, and help lead the agency’s continued growth in culturally-driven, general market business. In this new position, Hershfield will work closely with Jose Mollá, co-founder and chief creative officer of the community.
“I’ve known Bobby for years, since our Wieden days. He is very talented, relentless, and has a great understanding of our business and what progressive brands need,” said Mollá. “To lead an office and help build a culture requires someone with several skills, beyond a great creative background. Bobby is also great at managing and inspiring people, and he has the business savvy needed to run a new office.”
A highly awarded creative, Hershfield was previously partner/chief creative officer at SS+K. He has also held positions at Mother, Ogilvy & Mather, and Wieden+Kennedy. His experience includes leading creative efforts for President Obama’s 2012 campaign, HBO Go’s “Awkward Family Moments,” E*TRADE, Delta, Comcast, and more. His work has been honored by TED, the One Show, the Cannes Lions International Festival of Creativity and D&AD, among many others.
Hershfield said of his new roost, “The agency’s approach to culture and creative problem solving is refreshing, and I love the energy of the place. And I realize New York is not often kind to new offices, but I believe we can create a haven for clients and industry talent who have grown tired of formulas and traditional ways of working and want strong cultural insights with a process that is a bit more liberating.”