- LOS ANGELES
Bobby Pearce has been named chief creative officer of Wonderful Agency, which is The Wonderful Company’s full-service in-house advertising and marketing agency. He will report to agency president Michael Perdigao.
Wonderful Agency handles communications for all of The Wonderful Company’s brands, including Wonderful® Pistachios®, Wonderful® Halos®, POM Wonderful®, FIJI® Water, JUSTIN® Wines, Landmark® Wines, JNSQ Wines, and Teleflora®.
Pearce, who has been an executive creative director with Wonderful Agency since July, will now lead the shop’s creative team. He will be responsible for developing and executing dynamic brand campaigns that resonate with consumers and further elevate the Wonderful brands in the global marketplace.
“Bobby has quickly made his mark at Wonderful, gaining the trust and respect of his team and our clients alike,” said Perdigao. “In just a short time Bobby has developed some truly innovative work, and we will further benefit from his unique talents as we craft effective campaigns for our high-quality, healthy brands.”
Pearce said, “The Wonderful Company’s diverse range of products—from nuts and produce to flowers and wines—represents an exciting opportunity to create breakthrough work on a number of iconic national brands.”
Pearce came to The Wonderful Company from David&Goliath in Los Angeles, where he served as CCO and partner, leading the creative and strategic direction across all lines of business. Prior to that he ran his own agency, VanWinkle + Pearce, served as CCO of BBDO’s Atlanta office, and spent time at creative shops Fallon NY and Goodby Silverstein & Partners, creating famous and funny work for MTV, Monday Night Football, Holiday Inn, Saturn and Conseco.