BODEGA Signs Samuel & Gunnar For Spots, Branded Content, Music Videos
Gunnar Pall Olafsson (l) and Samuel Bjarki Petursson, aka Samuel & Gunnar
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Content creation studio BODEGA, with offices in New York, Los Angeles and San Francisco, has signed the Icelandic directorial duo Samuel & Gunnar for representation spanning commercials, branded content and music videos. The directing team has earlier been repped by Superprime.

Samuel & Gunnar gained acclaim from the start of their partnership, winning all the major Icelandic awards for both music videos and commercials. No other directors in Iceland have been nominated, or won as many awards in such a short amount of time.

Samuel & Gunnar jumped at the chance to reunite with executive producer Mark Kovacs at BODEGA. The duo and EP earlier worked together at production company Humble.

The directors’ reel includes work for such brands as McDonald’s, Spectrum, Angel Soft, TJ Maxx and Disney.

Kovacs said of Samuel & Gunnar, “Their global directing experience is perfectly aligned with today’s production needs.

Samuel & Gunnar’s work has received assorted awards and nominations from competitions such as British Arrows Awards, Cannes Lions, The Icelandic Advertising Awards, Epica Awards, Telly Awards, Effie Awards, and Cresta Awards, among others.


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