Independent global production network Stink Films has announced that director and photographer Britt Lloyd will be joining its Stink Rising roster for commercials, branded content and music videos worldwide. This marks her first time as part of a production house roster.

A former assistant of noted British fashion photographer Nick Knight, founder and director of SHOWstudio.com, Lloyd has refined her craft as a director and photographer, working for brands such as Maison Margiela, Nike, Tom Ford, Burberry, Chanel, Valentino, Armani and Equinox and artists and institutions such as Rambert, Kanye West, and CHIC. Lloyd’s work has been featured in publications and platforms such as King Kong Magazine, SHOWstudio, V Magazine, Paper and Brick Magazine.

Lloyd​ said “​I’m at the very beginning of my career and incredibly excited to realize my dreams and creative projects. I’m enthusiastic to collaborate with other new and emerging talents, to push boundaries and pioneer groundbreaking work. Stink are innovative and open minded, encouraging as well as supportive of new approaches to filmmaking; I can’t think of a better place to embark on this journey than with Stink Rising!”

London based, British-born Lloyd finds filmmaking and photography the perfect mediums to explore themes of power, movement and the grace of human form; the muscle, the tendon, the sinew are her passion, but also her starting point. Lloyd aims to reach beneath the surface and veneer of her subjects to reveal an elegant vision of masculinity and strength that exists in everything around us--from a twisted and gigantic piece of iron to cities of modernity to the crash of waves against rocks. In her work as in her life, Lloyd strives to catch the beauty of the world in all its power and magnificence, capturing this energy in all her visual work.

Hannah Bellil, global head, Stink Rising & Music Video, said of Lloyd, “Her and I first worked together years ago on fashion film projects at SHOWstudio and it’s been wonderful watching her career evolve; having an opportunity to now take things to the next level together is exciting. Britt’s exquisite eye for detail and her technical prowess really is a testament to the vast body of work already behind her. We look forward to translating her artistic sensibility into a commercial space”.

Lloyd’s recent work includes the launch of the R-EA collection; and ​Emporio Armani Illustrates Intricate Manufacturing Process Through Dance, A dialogue between bodies, objects and spaces.​ ​The Lloyd-directed HYPEBEAST campaign was released last month.