• Friday, Jun. 23, 2000
Building A Real-Life, Ironclad Friendship: Construction Workers Bond With Child Cancer Patients In Jimmy Fund Cinema Spot.

The human heart and spray paint bring warmth to cold steel in "Strong as Iron," a two-minute cinema spot designed to help the Jimmy Fund raise money for cancer research. Directed by Craig Champion of bicoastal Headquarters for Glastonbury, Conn.-based ad agency Cronin & Company, the piece...

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